Marketing Automation Strategist

5 days ago


New York, New York, United States Optimize Partners Full time
Company Overview
Optimize Partners is a leading B2B SaaS start-up based in NYC, dedicated to providing innovative marketing solutions. We are currently seeking a highly skilled Marketing Automation Strategist to join our team.

Job Description
The successful candidate will be responsible for orchestrating and executing marketing campaigns using Eloqua, with a focus on automating email marketing and paid social media messaging. This role requires close collaboration with the Marketing Team to ensure seamless integration of data between marketing and sales CRM systems.

Responsibilities
  • Administer Eloqua, Zoom, and Engagio platforms.
  • Create and maintain marketing automation campaigns, including drip email campaigns, online forms, landing pages, and monthly newsletters.
  • Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs.
  • Create segmented lists based on user persona and behavior.
  • Measure campaign results and drive optimization of marketing automation efforts.
  • Develop documentation and roadmaps for processes, A/B tests, and promotions.

Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in an automation, operations, or marketing campaign management role.
  • 2+ years of operational experience with Oracle's Eloqua required.
  • 1+ years of operational experience with Salesforce.com with ability to set up campaigns and reports.

Estimated Salary:$120,000 - $180,000 per annum.

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