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Fitness Promotion Coordinator

2 months ago


Newtown, Pennsylvania, United States Newtown Athletic Club Full time
Location
Newtown Athletic Club

Overview

We are in search of a proactive and passionate Sports Marketing Specialist to join our team at Newtown Athletic Club.

The Sports Marketing Specialist will be instrumental in crafting and implementing marketing initiatives aimed at enhancing our brand visibility, engaging our local community, and fostering business expansion. This role is ideal for individuals who have a strong enthusiasm for fitness and sports and are keen to contribute to both established and emerging business opportunities.

Key Responsibilities:

Marketing Strategy Development:
  • Formulate and execute detailed marketing strategies to elevate our fitness and sports offerings.
  • Oversee and coordinate marketing initiatives across diverse platforms, including social media, email, content marketing, and paid advertising.
  • Evaluate and interpret the effectiveness of marketing efforts, making informed adjustments to enhance outcomes.
Content Creation:
  • Produce captivating content for social media, blogs, newsletters, and various promotional materials.
  • Collaborate with creative professionals to generate high-quality visual assets.
  • Manage and expand our social media footprint by scheduling posts, engaging with followers, and responding to inquiries.
Community Outreach:
  • Build and maintain relationships with local fitness advocates, community organizations, and partners.
  • Organize and implement community events, workshops, and partnerships to boost brand recognition and customer interaction.
  • Serve as a brand representative at events, embodying our mission and values.
Market Research:
  • Conduct thorough market analysis to uncover trends, opportunities, and consumer preferences.
  • Keep abreast of competitor actions and industry changes to refine marketing strategies.
  • Gather and assess customer feedback to enhance our services and overall customer satisfaction.
Brand Management:
  • Assist in articulating and promoting our brand identity, ensuring uniformity across all marketing activities.
  • Develop and uphold brand standards and marketing materials.
Sales Collaboration:
  • Work alongside the sales team to create promotional content and campaigns that drive membership and program enrollment.
  • Support lead generation and customer acquisition through targeted marketing strategies.
*Availability for some evenings and weekends is required.*

Position Requirements:

Qualifications:
  • Bachelor's degree in Marketing, Communications, Sports Management, or a related discipline.
  • Demonstrated experience in marketing, ideally within the fitness or sports sector.
  • Strong grasp of digital marketing techniques and tools.
  • Exceptional written and verbal communication abilities.
  • Proficiency in managing social media and content creation.
  • Capability to analyze data and extract actionable insights.
  • Innovative thinker with a passion for fitness and a commitment to motivating others.
  • Self-driven and capable of working independently in a dynamic environment.
  • Excellent organizational and project management skills.
Preferred Skills:
  • Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva).
  • Understanding of SEO and SEM methodologies.
  • Experience with CRM systems and email marketing tools.
  • Event planning and management experience.
Additional Opportunities:
  • Engagement in exciting new business initiatives from inception.
  • Opportunities for professional growth and development.
  • Access to company fitness programs and facilities.
Employment Type:
Full-Time

Equal Opportunity Employer Statement:
We are an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Application Status:
This position is currently accepting applications.