Executive Director of Fragrance Development

6 days ago

New York, New York, United States Revlon Full time
Director of Fragrance Marketing Job Description

About Revlon:

We create beauty innovations that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA, with a legacy spanning over 90 years. Our diverse portfolio consists of iconic brands in color cosmetics, skin care, hair color & care, personal care, and fragrances.

About the Role:

The Director of Fragrance Marketing will lead brand strategy and development to drive profitable growth globally. This position reports directly to the VP, Fragrance Marketing and will collaborate with the US Sales team on customer and sales marketing strategic plans and activations.

Key Responsibilities:

  • Develops and executes brand plans, innovation strategy, and go-to-market activities to achieve brand objectives, with responsibility for core inline portfolio and innovation.
  • Creates strategic brand plans with outlined objectives, strategies, and tactics to ensure growth goals are met.
  • Provides category expertise and leadership, analyzing the portfolio and competitive category to make recommendations on new product launches, pricing strategy, and portfolio rationalization based on sales and profit analysis.
  • Leads new product development and execution from ideation to launch, including concept/claims/storytelling, creative and pack design briefs based on consumer insights and financial business cases.
  • Leads fragrance development processes, including briefing and evaluation in partnership with in-house fragrance evaluators.
  • Develops and manages marketing support activations to drive core base business and innovation, including leading local market paid media, partnering with creative and retail execution on POS activations, and partnering with PR to develop support plans to drive awareness and conversion.

Requirements:

  • 10+ years of marketing experience in Beauty/Fragrance marketing or brand management.
  • Bachelor's Degree.
  • Understanding of the US fragrance market and Beauty channels, including e-commerce.
  • Ability to lead new product development and execute against all product initiatives.
  • Strong strategic, analytical, and problem-solving skills.
  • Knowledge in all areas of marketing, including analytical insights, developing and implementing marketing programs.
  • Understanding of P&L and financial ROI planning.
  • Knowledge of the US media landscape and ability to drive media strategy and plan.
  • Ability to lead the US communication plan.
  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
  • Creative thinking and flexibility - ability to multitask and handle pressure in a fast-paced environment.
  • Time management skills and ability to prioritize projects as necessary.
  • Good verbal and written communication skills.
  • Negotiation skills, problem-solving, and conceptual thinking.
  • Ability to manage through ambiguity.
  • Customer and brand-focused mindset.
  • Knowledge of market trends and consumer preferences.
  • Advanced proficiency in Microsoft Excel (i.e., v-lookups, formulas, linked spreadsheets).
  • Proficiency in Microsoft Word, Outlook, and PowerPoint.
  • Experience managing direct report(s).

Compensation:

The estimated salary for this position in New York City is $145,000-$170,000 per year. Benefits include medical, dental, and vision benefits, life insurance, short-term and long-term disability insurance, flexible spending accounts, critical illness insurance, group legal services, identity theft protection, and access to a 401(k) retirement savings plan.

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