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Digital Dealer Marketing Specialist
4 weeks ago
Job Summary:
We are seeking a highly motivated and experienced Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have a strong background in automotive digital marketing, excellent communication skills, and the ability to work independently and as part of a team.
Key Responsibilities:
- Act as a trusted digital advisor to our dealer body, providing program performance reviews, vendor recommendations, and digital consultative services to drive improvements in sales and service business.
- Exhibit proficiencies in dealership websites, SEO, SEM, social media, reputation management, CRM, and Google AdWords.
- Work independently while keeping the management team advised on accomplishments.
- Provide support and training to dealers and regional teams on digital marketing products, services, and best practices.
- Stay up-to-date on the latest digital trends and align dealers with our digital products and services.
- Conduct regular reporting on digital performance metrics to identify opportunities within dealers and zones.
- Understand cross-tier program benefits and communicate these with dealers.
Requirements:
- Minimum of 5+ years' experience working directly with dealerships in digital marketing.
- 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred.
- General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
- Understanding and/or experience working with dealers or dealer groups on digital marketing programs, consulting, or executing campaigns.
- Engaging personality with the ability to connect with a diverse range of people.
- Self-starter with the ability to manage multiple projects.
- Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track.
- Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
- Excellent verbal and written communication skills and confident with group presentations.
- Identify risk and work with other leaders and internal groups to resolve conflict.
- Superior analytical and organizational skills and demonstrated ability to pay attention to details.
- Take ownership and accountability over the process ensuring success.
- OEM and dealer-oriented team player with the ability to motivate the internal team while providing program leadership.
- Ability to travel up to 80%.
Company Culture:
- Leader-led
- Remote-first
- Foster flexibility
- Reward performance
- Time off matters
Company Mission:
J.D. Power is clear about what we do to ensure our success into the future. We unite industry-leading data and insights with world-class technology to solve our clients' toughest challenges.
Our Values:
At J.D. Power, we strive to be Truth Finders, Change Makers, and Team Driven - the distinct behaviors that, together, define our unique culture.
Truth Finders:
We are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only 'favorite' we have is the truth.
Change Makers:
We never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.
Team Driven:
We are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts.
J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com.
To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
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