Senior SEO Content Strategist

4 weeks ago

Seattle, Washington, United States DigitalOcean Full time

Role Overview:

We're seeking a seasoned SEO Content Strategist to spearhead our organic content strategy, focusing on developers. This key role will drive DigitalOcean's organic growth, particularly on our educational tutorial content. You'll collaborate with our technical writers to maintain the high accuracy of our Tutorials and elevate our content to new heights, setting us apart from the competition and delivering exceptional value to our developer community. We need someone who has the ability to help build out detailed processes for our technical writers, editors, and Product Marketing Managers to follow SEO best practices regarding on-page optimization. This person should have a technical aptitude and be able to partner to develop forward-thinking content geared towards our developer audience, especially in the AI/ML space.

Key Responsibilities:

  • Develop and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis.
  • Provide training sessions and ongoing support to technical writers and editors to enhance their understanding and application of SEO best practices.
  • Develop and document SEO processes, guidelines, and best practices for the editorial team to follow, ensuring consistency and scalability.
  • Conduct regular content audits to identify opportunities for improving existing content's SEO performance, including updating meta tags, headings, and internal linking structures.
  • Collaborate with the editorial team to create detailed content briefs that include SEO recommendations, target keywords, and strategic insights for new and existing content.
  • Work closely with cross-functional teams, including content team, product marketing, UX, CRO, and web engineering, to ensure that SEO recommendations are implemented effectively.
  • Monitor and report on content's organic performance using tools like Looker, Google Analytics, Google Search Console, Semrush, and other SEO platforms to guide ongoing content strategies.
  • Stay updated on the latest SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.
  • Help develop a process to ensure content meets high editorial standards and aligns with SEO goals, balancing readability and optimization.

Qualifications:

  • 8+ years of experience in SEO, copy editing, content strategy, or a similar role, focusing on optimizing content for search engines.
  • Proven track record of working closely with editorial teams and technical writers.
  • Strong interest and passion for the AI/ML space.
  • Ability to identify content gaps and areas of opportunity for the development of educational content that resonates with the needs of our target customer audience.
  • Ability to be forward-thinking as we build new processes for our team to grow and scale to support new products and initiatives.
  • Technical aptitude necessary to learn and understand our products and the developer-centric content we produce.
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy.
  • Curiosity and an open mind – this person will have strong instincts and know when a deeper dive is needed to better understand why content is (or isn't) performing.
  • Experience running experiments to prove or disprove working theories. We are always testing and believe we learn just as much from getting it wrong and aren't afraid to admit it and pivot strategies, if necessary.

Why You'll Like Working for DigitalOcean:

  • We are proud to work here. You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world.
  • We prioritize career development. At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing.
  • We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work-from-home stipend to wellness allowance to flexible time off policy, to name a few.
  • We reward our employees. The salary range for this position is between $105,000 - $131,000 based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
  • We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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