Director of Growth Initiatives

21 hours ago


Des Moines, Iowa, United States Campbell Street Senior Living Full time

Campbell Street Senior Living is a premier provider of long-term care, skilled nursing, assisted living, and independent living communities. We are dedicated to delivering exceptional care and support to our residents, with a strong focus on teamwork, collaboration, and resource provision.

About the Role:

This Executive Vice President of Sales and Marketing will lead strategic initiatives to drive occupancy growth, build strong partnerships, and oversee sales and marketing training programs. The ideal candidate will have a proven track record of success in business development, sales, or marketing within the senior living or skilled nursing sector.

Responsibilities:
  • Lead strategic initiatives to drive occupancy growth across all communities.
  • Build and maintain strong relationships with key referral sources.
  • Oversee the development and delivery of sales and marketing training programs.
  • Provide leadership and mentorship to community-level teams.
  • Monitor market trends and competitive landscapes.
Requirements:
  • 7-10 years of experience in business development, sales, or marketing.
  • Proven track record of increasing occupancy within the SNF segment.
  • Leadership ability to lead cross-functional teams.
  • Bachelor's degree in business, healthcare administration, or a related field.
Estimated Salary: $140,000 - $170,000 per year

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