Customer Relationship Marketing Specialist

1 week ago


Northfield, Minnesota, United States St. Olaf Full time
Job Title: Customer Relationship Marketing Specialist

St. Olaf College is seeking a highly skilled Customer Relationship Marketing Specialist to join our Marketing and Communications team. As a key member of our team, you will be responsible for developing and executing strategic marketing campaigns to engage with our target audience and drive enrollment.

Key Responsibilities:
  • Develop and implement CRM marketing campaigns to build and convert prospects, inquiries, applicants, and enrolled students.
  • Collaborate with the advancement team to develop email campaign strategies that drive engagement and conversions.
  • Analyze touch points with the College and maximize outreach opportunities.
  • Develop and define opportunity segments based on demographics, behavior, and interests.
  • Integrate CRM campaigns with broad-based media and digital marketing campaigns.
Requirements:
  • Bachelor's degree in marketing or related field.
  • 5+ years of experience in customer relationship marketing or direct response marketing.
  • Experience with CRM software (Slate preferred).
What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

St. Olaf College is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity, equity, and inclusion.



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