Product Marketing Manager

5 days ago

Northfield, Minnesota, United States Medline Industries - Transportation & Operations Full time

Job Summary

As a Product Marketing Manager for Medline Industries' Orthopedic Implant Division, you will play a crucial role in managing all marketing projects for our foot and ankle products. Under the supervision of the Sr. Manager, Product Marketing, you will be responsible for developing and executing marketing plans, programs, and materials that drive business growth and customer engagement.

Key Responsibilities:

  • Marketing Project Management: Assist the Sr. Manager, Product Marketing, in developing and executing marketing plans, programs, and materials that align with business objectives.
  • Subject Matter Expertise: Serve as a subject matter expert to execute marketing projects and facilitate marketing events, ensuring that all marketing materials are accurate, up-to-date, and compliant with regulatory requirements.
  • Content Creation: Lead the development of instructional surgical videos, surgical technique PDFs, product animations, product literature, advertising campaigns, presentations, and sales training materials that effectively communicate product benefits and features to customers and sales teams.
  • Tool Development: Create and manage tools and resources used by the sales team and customer end-users, including inventory control and order forms, to ensure seamless customer experience and efficient sales processes.
  • Content Management: Create and maintain content for the website and mobile app, ensuring that all content is accurate, up-to-date, and aligned with business objectives.
  • Social Media Management: Manage division social media pages (LinkedIn and Instagram), including creating and scheduling content that engages customers and promotes products.
  • Communication Management: Manage all communications for sales reps, CRM database, and internal stakeholders for product news and announcements, including ownership of the monthly sales newsletter.
  • Project Tracking and Reporting: Organize, track, and report on the status and budget for all marketing projects, ensuring that all projects are completed on time, within budget, and to the required quality standards.
  • Vendor Management: Process marketing vendor invoices and manage relationships with vendors to ensure timely delivery of marketing materials and services.
  • Customer Support: Assist sales reps and managers with customer inquiries regarding product positioning, competitive comparisons, and overcoming objections, ensuring that customers receive timely and effective support.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: At least 2 years' experience in Product Management, Marketing, or a related field.
  • Skills: Excellent organizational, presentation, planning, communication, analytical, computer, and follow-up skills. Highly proficient in Excel and PowerPoint.
  • Preferred Requirements: MBA, at least 2 years' experience in the orthopedic implant marketing or product management - foot and ankle or extremities preferred, previous experience in Healthcare or Clinical Setting, and excellent strategic toolkit.

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