Digital Marketing Strategist
6 days ago
About the Role
We are seeking a highly skilled Digital Marketing Strategist to join our Paid Ads team at EverConvert. As a key member of our team, you will be responsible for developing and executing paid advertising strategies across multiple platforms.
Key Responsibilities:
- Develop and implement paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms
- Conduct thorough keyword research to optimize ad copy and targeting
- Analyze campaign performance data using tools like Google Analytics to make data-driven decisions and optimize campaign performance
- Collaborate with the Paid Ads Director to ensure alignment on goals and objectives
- Stay up-to-date with the latest industry trends and best practices in paid advertising
Requirements:
- Minimum 6 years of experience in digital marketing with a focus on paid advertising
- Deep expertise in Google Ads, Facebook Ads, and LinkedIn Ads
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data and make data-driven decisions
- Excellent communication and project management skills
What We Offer:
- $60,000 - $80,000 per year based on experience
- A dynamic and collaborative work environment
- The opportunity to work with a leading digital marketing agency
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