Brand Development Director

7 days ago


El Segundo, California, United States Moontide Agency Full time
About This Role

We are looking for a Senior Strategist with a passion for creating impactful campaigns in the beauty and aesthetics space. In this hybrid role, you will drive both the development of campaign strategies and the growth of new business opportunities.

Responsibilities:
  1. Develop and lead the development of innovative, data-driven brand strategies and identify opportunities for business growth within existing accounts and new prospects.
  2. Craft detailed creative briefs that define campaign goals, audience insights, messaging, creative direction, media strategy, and KPIs, ensuring alignment with both brand and business objectives.
  3. Collaborate closely with internal teams and clients to bring campaigns to life and ensure seamless execution across all touchpoints.
  4. Nurture long-term relationships with clients, presenting strategies, gathering feedback, and driving both campaign success and business growth.
  5. Track campaign performance, providing actionable insights and optimizations to improve results and achieve client goals.
Requirements:
  • Bachelor's degree in marketing, advertising, communications, or a related field (advanced degree preferred).
  • 5+ years of experience in strategic planning, brand development, or business development roles, ideally within an advertising agency or marketing department, with experience in beauty and aesthetics campaigns.
  • Strong understanding of marketing principles, branding, consumer behavior, and campaign development, coupled with business development acumen.
  • Exceptional analytical, strategic thinking, and problem-solving skills, with the ability to transform data and insights into actionable strategies.
Benefits:

This role offers a dynamic environment to help you make an impact while advancing your career. As a Senior Strategist, you will be part of a collaborative team working on high-profile campaigns.


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