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Public Relations Specialist

4 weeks ago

Madison, Wisconsin, United States Spectrum Full time
Job Summary

This position is responsible for developing and managing relationships and communications with consumer media and placing information/stories about Charter in news mediums. The role identifies and takes action to positively promote Charter's products and services to improve consumer perception of Charter. Works closely with operations and all functional areas as well as the corporate communications team to maximize media attention for Charter.

Key Responsibilities
  • Actively and consistently support all efforts to simplify and enhance the customer experience.
  • Research and write announcements, articles, and other materials geared to customers and our communities at large.
  • Manage strategic communications projects that help build and maintain Charter's positive reputation among key audiences and secure creative external recognition.
  • Build and establish strong working relationships with key local news media contacts.
  • Inject a storytelling perspective into Charter's communications strategy, particularly through finding and crafting stories that personalize and promote Charter's personality and positive traits through our employees.
  • Manage field leadership communications, including writing in key executives' voice, securing appropriate outside speaking opportunities and interview opportunities; counseling them on subjects relevant to Charter.
  • Assist as needed in formulating local and regional marketing communications, crisis communications, issues management, and other communications functions.
  • Research communication possibilities for diverse media (e.g., print publications, websites, online and social media, etc.).
  • Produce multiple materials and manage numerous projects simultaneously under deadline pressure.
  • Be familiar with and help develop Charter positions, policies, and messages.
  • Interact with employees in all business disciplines and at all levels in the company.
  • Promote all Charter brands and businesses, new services, initiatives, improvements, and general information across multiple platforms - print, TV, online.
Requirements
  • Ability to read, write, speak, and understand English.
  • Ability to use personal computer and software applications (i.e., Microsoft Word, Excel, and PowerPoint).
  • In-depth writing and media relations skills required.
  • Ability to analyze and interpret data.
  • Ability to attend to detail.
  • Ability to communicate with all levels of management and company personnel.
  • Ability to prioritize and handle multiple projects and tasks.
  • Ability to maintain confidentiality.
  • Ability to prioritize and organize effectively.
  • Knowledge of television, Internet, and phone products and services, as well as those of our competitors in the industry.
  • Demonstrates internet research ability.
Education and Experience

Bachelor's degree in Journalism, Communications, or related field or equivalent experience.

5+ years in communications-related position.

Preferred Qualifications

News media or PR agency media relations experience - 1+ years.

Management or leadership experience - 2+ years.