Marketing Manager, Demand Generation Specialist

5 days ago


Nashville, Tennessee, United States AmSurg LLC Full time
Job Title: Marketing Manager, Demand Generation

We are seeking a highly skilled Marketing Manager, Demand Generation to join our team at AmSurg LLC. As a key member of our marketing department, you will be responsible for designing, creating, and managing effective paid advertising campaigns on social channels to drive patient procedures to our ambulatory surgery centers across various service lines.

Key Responsibilities:
  • Develop and execute comprehensive paid advertising strategies across all AMSURG service lines to drive patient volume growth.
  • Collaborate with cross-functional teams to develop innovative digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across channels like email, social media, and paid advertising.
  • Oversee the strategic planning, execution, and optimization of paid advertising campaigns across major social media platforms, including Facebook and Twitter, to increase patient volume for AMSURG's portfolio of ambulatory surgery centers.
  • Analyze campaign performance data and provide insightful reports to the marketing team and senior management, highlighting key metrics and opportunities for optimization.
  • Continuously optimize campaigns by testing different creatives, targeting strategies, ad placements, and other variables to maximize performance and return on investment.
Requirements:
  • Proven experience managing paid advertising campaigns across multiple social platforms.
  • Strong analytical skills that can turn complex data into actionable campaign improvements.
  • Excellent project management skills, with a demonstrated ability to manage timelines and deliverables.
  • Proficiency with digital marketing tools and platforms, including CRM systems, Google Analytics, and social media advertising platforms.
  • Experience in healthcare marketing preferred but not required.
What We Offer:
  • A competitive total compensation package and various health and welfare benefit options to help protect your and your dependents' health and promote your well-being.
  • Paid time off, 9 observed holidays, and paid family leave.
  • A modern office setting equipped with the latest technology to support marketing efforts and collaboration.

We are an Equal Opportunity Employer and do not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other prohibited category set forth in federal or state regulations.


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