Global Account Growth Manager
3 weeks ago
Informatica is a leader in enterprise AI-powered cloud data management, bringing data and AI to life by empowering businesses to realize the transformative power of their most critical assets. As our next Global Account Growth Manager, you will play a key role in driving innovation and best practice execution to meet pipeline & revenue targets for the North America business.
About the Role
We are seeking an experienced professional with a strong background in ABM to lead campaign execution, work cross-functionally with other Marketing teams including Field, Partner, Industry, Product, and Growth Marketing as well as the Sales and Customer Success organizations. Your expertise will help us find the right balance of personalization and scale across an ABM marketing mix, including paid media, social selling, email, direct mail, seller activation, and events to maximize ROI and campaign performance.
Key Responsibilities
- Manage highly targeted, multi-touch campaigns that include a marketing mix of paid media, social selling, email, direct mail, seller activation, and events to engage and drive new business across key strategic customer and prospect accounts
- Be a direct partner to sales for growing Pinnacle (ABM long-term investments) and ACE (ABM deal-based investments) top-tier, most strategic accounts, leveraging the priorities identified in their account plans
- Create personalized marketing plans to build deeper relationships across key data management and IT personas as well as buying committees and expand wallet share creating new pipeline and progressing existing opportunities
- Build bespoke, custom, and scalable one-to-one programs collaborating with cross-functional teams on elements including but not limited to campaign messaging, contact acquisition, targeted list builds, dedicated events, customer advocacy strategies, outbound communications, paid media, and social in these accounts
- Work with Partner Marketing to evaluate, select, and execute joint marketing opportunities with GSI, Channel, and Ecosystem partners in accounts based on account plan strategies
- Provide and communicate 1:One program performance reporting to key business stakeholders, testing and optimizing campaigns as necessary to maximize engagement and ROI
- Define and manage multi-channel campaigns with the right marketing mix to engage target accounts within ABM account clusters, including but not limited to content syndication, paid media, social selling, and in-person and virtual events, to drive increased engagement, pipeline, and wallet share
Requirements
- 5+ years of experience at a B2B Enterprise SaaS organization, preferably in an ABM, Field, and/or Industry Marketing role
- Project manager and proven success working and collaborating with field sales organizations
- Deep working knowledge of marketing and reporting tools such as Salesforce, LinkedIn Sales Navigator, Bambu, Marketo, 6Sense, and Power BI to execute, track, and monitor program performance
- Enthusiastic, proactive, innovative
- Passion for testing and leveraging the latest technologies and methods to optimize and drive results
- Experience putting gen AI tools to use
- BA/BS degree required in marketing, communications, or related field
Salary Information
This role offers a competitive salary range of $120,000 - $180,000 per year, depending on experience and qualifications.
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