Market Insights Specialist

3 days ago

Chadds Ford, Pennsylvania, United States Incyte Full time
Job Summary

The Senior Manager/Associate Director of Market Insights and Forecasting is a pivotal role responsible for leading and executing market research initiatives and forecasting activities within the oncology sector of the pharmaceutical industry. This position requires a professional with solid experience in both market insights and forecasting, capable of delivering strategic and actionable insights that support decision-making across marketing, sales, market access, and other commercial functions.

Key Responsibilities
  1. Lead and manage primary and secondary market research projects to inform and guide strategic business decisions in the oncology space.
  2. Oversee the generation of market insights that support launch planning, strategy, and tactical development for oncology indications.
  3. Collect, analyze, and synthesize market information from diverse sources to provide insights on market dynamics, competitive landscapes, and product performance.
  4. Collaborate with global teams to develop launch strategies and execute supporting insights projects.
  5. Establish and manage tracking studies, KPIs, and routine performance tracking for oncology products.
  6. Develop, maintain, and update product forecasts for both in-line and pipeline oncology products, incorporating advanced forecasting models and methodologies.
  7. Align forecasts with business objectives by collaborating with finance, commercial, and supply chain teams.
  8. Present forecasting insights to senior leadership, providing clear explanations of assumptions, methodologies, and results.
Qualifications

Bachelor's degree in a relevant field (e.g., Business, Economics, Life Sciences). A Master's degree (MBA, MS) is preferred.

7-10 years of experience in market research, analytics, and forecasting within the pharmaceutical or biotechnology industry.

Proven track record of managing and executing both qualitative and quantitative market research projects in oncology.

Experience with advanced forecasting techniques, statistical modeling, and scenario planning.

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