Media Planning Assistant

1 day ago


Detroit, Michigan, United States Lambert Full time
Job Title: Assistant Media Planner

We are seeking a highly motivated and detail-oriented Assistant Media Planner to join our Paid Media Planning team. The successful candidate will support and contribute to the evaluation, development, and execution of paid media plans for national, regional, and local campaigns for one or more agency clients.

Key Responsibilities:
  • Evaluate, develop, and execute paid media plans across various media channels, including social, digital, broadcast, print, out-of-home, and more, while aligning with client objectives and budgets.
  • Communicate with sales vendors to gather buy details, negotiate rates, book placements, and request performance metrics.
  • Prepare and populate trafficking documents for Account, Custom Content, and AdOps teams.
  • Monitor, gather, organize, and analyze the performance of media campaigns via monthly digital metrics reports and campaign recaps, providing insights and recommendations to optimize performance.
  • Maintain regular communication with clients, providing evaluations, updates on campaigns, and issuing digital metrics reports and recaps.
  • Present media evaluations or media plans to internal and/or client teams.
  • Gather media vendor information, media kits, and set up introductory meetings.
  • Pull media research, data, or other reports as needed.
  • Handle administrative tasks related to media planning and buying, including invoicing, budget tracking, and actualization.
  • Work closely with internal teams, including Paid Social/Paid Search/Programmatic experts, Account Management, Custom Content team, and AdOps to ensure seamless execution of campaigns.
Requirements:
  • Bachelor's degree in Advertising, Marketing, Public Relations, Communications, or a related field.
  • Must live in Michigan; knowledge of state geography and/or passion for being a Michigander a plus.
  • 1-2 years of experience in media planning, buying, or a related field preferred.
  • Detail-oriented with strong organizational skills; must be able to multi-task.
  • Basic math skills required; media math knowledge and/or a love of numbers a strong plus.
  • Excellent written and verbal communication skills; must be able to compose professional, business emails to clients and vendors.
  • Public speaking skills and/or experience a strong plus.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) required.
  • Familiarity with media planning tools and software a plus but not required.
  • Ability to work under deadlines and manage multiple projects simultaneously.
  • Friendly, enthusiastic, open-minded attitude; willingness to learn and excited to take ownership in projects.


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