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Product Marketing Manager, Platform

2 months ago

Waltham, Massachusetts, United States ServiceNow Full time
Job Description

**Role:** We are seeking a highly motivated, creative, and experienced Product Marketing Manager to join ServiceNow's Platform and Artificial Intelligence (AI) marketing team.

**Responsibilities:**

  • Develop a compelling narrative and value proposition for ServiceNow's AI products and solutions.
  • Align with the Platform Product Management team to drive product positioning for existing products and new launches.
  • Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand.
  • Partner with marketing teams to build high-quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.
  • Manage our AI portfolio at key marketing events with content, speaker, and messaging support.
  • Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.

**Qualifications:**

  • 5+ years of product marketing/management/sales engineering experience.
  • 2 years of experience in enterprise software platforms, knowledge of AI a plus.
  • Expert and strategic storyteller who can craft simple and memorable narratives.
  • Experience building public-facing presentations with high attention to detail for marketing events, sales organizations, or executive presentations.
  • Demonstrated ability to work across functions within Marketing, Product, and Sales, building relationships to drive results.
  • Very strong written and oral communication skills.