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Director of Member Retention Strategy

2 months ago


Long Beach, California, United States SCAN Health Plan Full time
About the Role

This is a critical position at SCAN Health Plan, responsible for developing and executing a comprehensive strategy to maximize member retention and loyalty. The ideal candidate will have a deep understanding of the healthcare industry and a proven track record of success in driving customer retention and loyalty initiatives.

Key Responsibilities
  • Develop and execute a vision and strategy for SCAN's retention program, including goals, objectives, and key performance indicators (KPIs).
  • Manage cross-functional execution of retention operations and campaigns across open enrollment, lock-in, and annual enrollment periods.
  • Conduct analysis of member retention drivers and develop initiatives to improve SCAN's ability to deliver on these drivers.
  • Manage the definition, development, and monitoring of key success metrics and associated return on investment (ROI) analysis.
  • Develop and implement retention enhancements and innovations cross-functionally and within SCAN's ecosystem partners.
  • Utilize customer feedback mechanisms to improve overall service, products, and experience to drive improved retention.
  • Develop and maintain an enterprise-wide service recovery program.
  • Develop and oversee loyalty initiatives that increase SCAN's stickiness with customers and delight customers.
  • Stay up-to-date on trends, best practices, and technologies in customer retention to drive innovation.
  • Develop and maintain a culture of member retention to ensure that retention is interwoven into the fabric of the organization.
Requirements
  • 5-7 years of operational/customer experience, and/or retention, account management, or a similar role, preferably in the healthcare industry.
  • 5 years of leadership experience.
  • Experience with large-scale change management initiatives.
  • Strong organization, time management, and project management skills.
  • PC skills: email, word, excel, visio, powerpoint. Tableau and/or other data analysis and visualization tools preferred.
  • Customer-focused, creative, iterative thinker with strong problem-solving skills.
  • Strong planning, critical thinking, and leadership skills with the ability to motivate and inspire others to achieve targets.
  • Proven background in successful management of innovation and implementation initiatives.
  • Proven background in successful implementation of onboarding and/or retention programs, or similar customer experience types of programs.
  • Experience with Medicare Advantage is preferred.
  • Proficient with data manipulation through Excel or Tableau.
  • Proven background in documenting business, technology, and data requirements.
  • Strong program management skills, using analytics, user research, and other approaches to help make decisions and iterate on overall strategy.
  • Excellent interpersonal, group motivation, and supervisory skills.
  • Excellent written and oral communication skills, including presentation skills.
  • Excellent organizational skills; ability to prioritize multiple and competing tasks, working independently and in a team environment.
  • Experience with coordinating diverse groups of individuals to achieve overall program success.
  • Ability to identify and incorporate Diversity, Equity, and Inclusion goals and tactics within strategic initiatives.
  • Ability to work well in a fast-paced and dynamic environment.
  • Ability to manage multiple competing priorities, rapidly adapt, and respond to customer requests and timeline changes.
  • Ability to plan and manage at both the strategic and operational levels with autonomy while consistently monitoring the key metrics of the business and driving process improvements.