Influencer Relations Manager

6 days ago

Alameda, California, United States Abbott Laboratories Full time
About Abbott Laboratories

Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title: Influencer Relations Manager

This position works out of our Alameda, CA location in the Lingo Division. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation.

The Opportunity

As an Influencer Relations Manager, you will lead the influencer program at Lingo. You will work closely with Lingo business leadership to drive communication with influential individuals and groups and introduce them to Lingo.

Key Responsibilities
  • Develop, refine and execute an influencer strategy that reaches brand objectives and target audiences
  • Identify and vet all potential Lingo partners to meet brand standards and to ensure resonance with our target
  • Nurture authentic relationships with Lingo brand partners to expand reach and engagement
  • Work with all Lingo partners to enable accurate communication to consumers
  • Create high impact, culturally relevant activations and campaigns to drive education and adoption of our product
  • Collaborate with marketing, PR, and social media teams to integrate influencer campaigns with broader marketing initiatives
  • Uncover and recommend partnerships with relevant and complimentary brand partners to drive relevance for Lingo
  • Partner with our influencer agency to contract and manage relationships and meet KPIs within budget
  • Track, analyze, and report on the performance of influencer campaigns and partnerships
  • Monitor influencer content and community responses and partner with influencers and marketing team to address issues
  • Stay up to date on broader marketing trends and how Lingo can utilize them to drive impact
  • Manage overall influencer program budget and be responsible for maximizing the ROI
Requirements
  • Bachelor's Degree
  • 6+ years experience in agency or in-house
  • Experience building influencer programs from the ground up with a diverse set of brands
  • Excellent storyteller, educator and entertainer
  • Excellent relationship builder
  • Excellent project management skills – able to drive internal cross function resources and external agency partners to collaborate and meet key milestones within budget
  • Strong analytical skills and data-driven decision-making
  • Proficient in major social platforms (Meta, TikTok, YouTube)
  • Solid knowledge of influencer marketing tools and platforms
  • You are customer obsessed
What We Offer

We offer a competitive salary range of $95,500 - $190,900 based on location and experience. In addition, we provide:

  • A comprehensive benefits package including health insurance, retirement savings plan, tuition reimbursement, student debt program, education benefit, and more
  • A dynamic and inclusive work environment with opportunities for career growth and development
  • A chance to work on cutting-edge projects and make a meaningful impact in the healthcare industry

Location: Alameda, CA

Job Type: Full-time

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