Media Planning Associate

4 days ago

Baltimore, Maryland, United States Assembly Full time
Job Title: Associate Manager, Client Experience (Media Planning)

We are Assembly, a leading global media agency that merges data, talent, and technology to drive growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

Job Summary:

The Associate Manager, Client Experience will be responsible for research, media strategy, and plan development for assigned account(s). You will play an important and strategic role as a liaison between the internal strategy, execution teams, and the client. Your exposure to the client, as the day-to-day contact, gives you insight into the inner workings of a marketing campaign, and the unique ability to leverage that insight with Assembly. With the goal of bringing new client ideas and solutions, the focus is to meet client expectations through management, oversight, and execution across several digital channels (Display, Social Media, Search Engine Marketing).

Key Responsibilities:
  • Aggregate and implement Account-Based approaches and marketing strategies
  • Oversee Demand Generation, Lead Conversion, and Content Syndication tactics
  • Support client in their lead pipeline connectivity strategy
  • Provides information about the brand, consumer and marketplace that will aid in the creation of the media strategy
  • Master the use of proprietary and industry tools and systems
  • Oversees the plan entry into agency tool for flowcharting
  • Oversees and/or manages the budget tracking, management, and reporting process
  • Display application of media knowledge to address media and business challenges
  • Actively participates in meetings/brainstorm sessions
  • Actively participates in meetings with media representatives to evaluate opportunities in collaboration with internal activation teams
  • Collaborates on POVs and client facing communication
  • Works with research to ensure competitive spending data requests and analysis are completed
  • Collects and organizes data across all channel teams for reporting in collaboration with activation
  • Demonstrates a strong understanding of the client's business
  • Understands and can articulate the business challenge that leads to the media strategy
Requirements:
  • 1-2 years of cross-channel media planning experience
  • Prior advertising or digital media agency experience preferred
  • Strong digital marketing background and familiarity with multiple media channels
  • Strong communication skills
  • Strong project management skills
  • Solid research and analytical skills, good mathematical aptitude, and attention to detail
  • Strong experience with Excel (advanced functions and formulas) and PowerPoint
  • Familiarity with a variety of media tools and software like Prisma, MediaOcean
  • Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
  • Flexible and willing to learn new skills
Benefits:

We care about your growth - we offer competitive salaries and annual compensation review. We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated. We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies. We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings. We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it. We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us. We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

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