Media Planner/Buyer

3 days ago


Baltimore, Maryland, United States Media Works Full time
Job Summary

We are seeking a highly skilled Integrated Media Planner/Buyer to join our team at Media Works. As a key member of our media planning and buying team, you will be responsible for developing and executing comprehensive media plans that drive business results for our clients.

Key Responsibilities
  • Develop and execute media plans that align with client goals and objectives
  • Conduct research and analysis to identify trends and opportunities in the media landscape
  • Negotiate media rates and terms with vendors
  • Manage day-to-day tasks associated with stewarding client-approved media plans
  • Collaborate with internal teams to develop and implement media strategies
  • Monitor and analyze media performance and make recommendations for optimization
  • Stay up-to-date on industry trends and developments
Requirements
  • 2+ years of experience in media planning and buying
  • Strong understanding of media buying software and digital ad servers
  • Experience with Google Analytics and media research
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
What We Offer
  • Competitive salary and benefits package
  • Opportunities for professional development and growth
  • Collaborative and dynamic work environment
  • Flexible work arrangements


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