Media Planning Specialist

2 weeks ago


Baltimore, Maryland, United States Knak Digital Full time
Job Overview

At Knak Digital, we're seeking a seasoned Media Supervisor to lead the development of comprehensive media strategies that drive results for our clients. As a key member of our team, you'll be responsible for crafting and implementing media plans that align with client objectives and budgets.

Key Responsibilities:

  • Develop and execute media strategies that optimize campaign performance and drive business growth.
  • Conduct in-depth research and analysis to identify target audiences and inform media placement decisions.
  • Collaborate with internal teams to integrate media campaign reporting and analysis with other reporting outputs.
  • Mentor and develop junior team members, providing guidance and support.

Requirements:

  • 5-7 years of experience planning multi-media, multi-market campaigns, with a minimum of 2 years in online planning and buying.
  • Proven ability to manage campaigns with annual budgets exceeding $1 million.
  • Strong understanding of digital media platforms and technologies.
  • Proficiency in media planning tools and analytics software.

Tech Stack:

  • Google Analytics, Resonate, MRI, Scarborough, MS Excel and Powerpoint


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