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Social Media Engagement Coordinator

2 months ago

Lynchburg, United States Liberty University Full time

The Social Media Engagement Coordinator role collaborates with the Social Media team to assist in crafting and executing the university's social media strategy. This position is essential in enhancing online visibility and fostering engagement in alignment with strategic objectives. The coordinator will actively participate in live event coverage on campus and contribute to creative initiatives that promote our social platforms and connect with our audience. Close collaboration with various marketing teams, including photography and videography, is crucial for planning and executing compelling content for main feed posts, stories, reels, and other social media efforts. The Social Media Engagement Coordinator is dedicated to staying informed about the latest social media trends and sharing insights with team members and users alike. Additionally, this role involves supporting various administrative tasks as needed.

KEY RESPONSIBILITIES

  • Work alongside full-time staff to support the university's primary social media accounts across platforms such as Facebook, Twitter, Instagram, Threads, and LinkedIn.
  • Stay informed about campus events and be prepared to cover them while engaging with audiences through timely posts.
  • Collaborate with the full-time social media team and other marketing personnel to develop messaging and strategic plans for official university accounts.
  • Continuously research social media trends and share innovative ideas and recommendations with the social media team.
  • Comply with the Brand Identity Guide, university web policies, editorial style guidelines, and all relevant departmental policies.
  • Participate in meetings with team members, clients, and other support departments.
  • Assist in the planning and communication strategies for social platforms, ensuring that key messages are effectively conveyed to target audiences.
  • Exhibit forward-thinking, creative problem-solving skills, and meticulous attention to detail.
  • Provide support to the team as needed, particularly with social media and marketing approval processes.

QUALIFICATIONS AND REQUIREMENTS

Minimum Qualifications:

  • One to three years of relevant experience, or an equivalent combination of education and experience.
  • Pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing, or a related field.
  • Proficiency in Microsoft Office Suite.
  • Ability to follow directions and work independently with minimal supervision.
  • Strong interpersonal skills to work effectively with clients and colleagues, demonstrating a positive attitude, attention to detail, self-motivation, and trustworthiness.
  • A desire to collaborate with a team to achieve common goals, along with an ambition for personal and professional growth.
  • Capability to think creatively and critically, with effective problem-solving skills, and the ability to manage multiple tasks in a fast-paced environment.
ESSENTIAL ABILITIES AND COMPETENCIES
Communication Skills
  • Ability to thrive in cross-functional team environments.
Analytical Skills
  • Ability to reason, analyze information, and apply judgment to solve both routine and complex challenges.
Physical and Sensory Requirements
  • Regularly required to utilize visual skills in the work environment.
  • Required to hear and speak effectively for oral communication.
WORK ENVIRONMENT

This position is based within the Marketing Department's social media team, with responsibilities extending to various indoor and outdoor locations. The coordinator may be required to work extended hours during significant events, ensuring thorough coverage throughout the duration of such occasions.