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E-commerce Strategy and Marketing Manager

2 months ago

Minneapolis, Minnesota, United States Best Buy Full time
Position Overview:
As the E-commerce Marketing Lead, you will be responsible for managing digital marketing initiatives within the e-commerce space, aligning with critical business objectives. Your role will encompass various campaigns aimed at enhancing app engagement, optimizing user experiences, and strategic planning for navigation and prioritization. You will collaborate with essential stakeholders across various departments including Category Management, Marketing, E-commerce Technology, and Digital Content to ensure the seamless execution of business strategies and customer interactions.

Key Responsibilities:
  • Collaborate with business and marketing teams to comprehend strategic objectives, offering insights and delivering results across all digital platforms (app, mobile, and desktop).
  • Oversee significant e-commerce initiatives, focusing on content strategy, development, and performance analytics.
  • Convert business goals into actionable strategies; communicate content requirements to the Digital Content team effectively.
  • Demonstrate the value of innovative ideas to persuade cross-functional teams and leadership on growth strategies.
  • Foster collaboration across various teams and departments within the organization.
  • Establish best practices through coaching, training, and mentoring team members.
Qualifications:
Basic:
  • A minimum of 5 years of experience in e-commerce digital marketing, including planning and executing marketing strategies within the e-commerce sector.
Preferred:
  • Bachelor's degree in a relevant field.
  • At least 7 years of experience in e-commerce digital marketing, particularly in the retail industry.
  • A minimum of 2 years of experience in developing and implementing strategic initiatives that align with business objectives and budgetary expectations.
  • Experience in leading teams, either directly or indirectly, for at least 2 years.
Benefits:
We are dedicated to supporting our employees' well-being both professionally and personally. Our comprehensive benefits package includes:
  • Competitive salary structure.
  • Generous employee discounts.
  • Support for physical and mental wellness.
About Best Buy:
As a member of the Best Buy team, you will contribute to our mission of enhancing lives through technology. We strive to personalize tech solutions for every life stage, whether in our stores, online, or within customers' homes. Our culture emphasizes the importance of our employees, fostering an environment where you can explore unique career opportunities and bring your authentic self to work. Best Buy is proud to be an equal opportunity employer.