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Design Lead, SMC Marketing Specialist

1 month ago

Palo Alto, California, United States Snap Full time
Design Lead, SMC Marketing

Snap Inc is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are seeking a Design Lead, SMC Marketing to join our global Small and Medium Customers (SMC) organization. This role will lead a team of talented designers to develop and execute design strategy for performance marketing campaigns and sales enablement materials with the goal of driving advertiser and revenue growth.

This includes content such as paid ads, sales enablement decks and one-pagers, emails and Snap's web properties. The role will build global creative strategy, while collaborating with an internal team of marketing managers, web developers and copywriters to create impactful, measurable campaigns.

Key Responsibilities:
  • Lead a team of multidisciplinary designers and work hands-on to develop marketing campaigns across the small and medium customer audience.
  • Collaborate across functions with strategic program owners, marketers, and copywriters to understand creative needs and develop performance marketing deliverables with the goal of contributing to advertiser and revenue growth.
  • Leverage campaign insights in order to help the team continue to optimize campaign collateral to improve engagement rates and conversions with fast turnaround times.
  • Unify and up-level creative direction and vision for small and medium customer campaigns, while adhering to brand guidelines.
  • Actively take part in assessing business needs to onboard and train new resources.
  • Stay ahead of industry trends to continue to elevate design strategy for performance marketing and sales enablement materials.
Requirements:
  • Demonstrated experience leading and guiding multidisciplinary designers.
  • Hands on experience in creating thoughtful marketing content across web, emails, ads, decks and one-pagers for global audiences with a strong emphasis on business results.
  • Understanding of performance marketing and sales enablement content best practices.
  • Ability to articulate strategic design decisions.
  • Demonstrated ability to translate ambiguous business concepts into easy to understand creative collateral.
  • Ability to consistently uplevel design aesthetic, while keeping in mind business goals.
  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity and fast paced environments.
  • Demonstrated ability to communicate with senior leadership.
  • Experience working in a data driven environment.
  • Experience or familiarity in working with the media or digital advertising industry.
  • Experience with tools such as Adobe Creative Suite, particularly with After Effects and Figma.
Minimum Qualifications:
  • BS/BA degree or equivalent years of experience.
  • 8+ years experience in digital content creation.
  • Excellent verbal and written communication skills.
  • Experience working in a data driven environment.
  • Knowledge of tools such as Adobe Creative Suite, particularly with After Effects and Figma.
Preferred Qualifications:
  • Direct experience with guiding and leading multidisciplinary designers.
  • Senior Stakeholder management experience.
  • Passion for change, Snapchat, and creativity

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

Our Benefits:

Snap Inc. is its own community, so we've got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success

Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position.

The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $126,000-$189,000 annually.

Zone B: The base salary range for this position is $120,000-$179,000 annually.

Zone C: The base salary range for this position is $107,000-$161,000 annually.

This position is eligible for equity in the form of RSUs.

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