Marketing Insights Specialist
1 day ago
About Spotter
As a leader in the creator economy, Spotter provides creators with the tools, knowledge, and community they need to succeed. Our mission is to empower creators with resources that can change the world.
We're seeking a Senior Data Analyst - Marketing Analytics to join our team. This role will play a critical part in driving business growth by analyzing user behavior, funnel dynamics, and marketing channel effectiveness.
About the Role
This position requires a strong analytical mindset and excellent communication skills. You'll work closely with marketing and product growth teams to establish measurement tools, document and communicate measurement logic, and democratize availability of product performance data.
Your key responsibilities will include:
- Leading analysis and quantitative strategy for the funnel of our Spotter Studio business
- Developing and implementing customer segmentation using advanced analytics techniques
- Collaborating with marketing and product growth teams to establish measurement tools and communicate insights
- Influencing strategies based on insights from data
- Developing and maintaining dashboards and reporting tools to track marketing performance
Requirements
To be successful in this role, you'll need:
- 5-7 years of experience in analytical/quantitative roles
- 4+ years of experience with marketing analytics for SaaS/subscriptions-based products
- Churn and retention analysis experience
- Knowledge of marketing analytics tools (Google Analytics, Heap, Amplitude, Adobe Analytics)
- Deep knowledge of digital marketing attribution
- Excellent communication and storytelling skills
- Strong proficiency in SQL and/or Python/R for ad-hoc analysis
What We Offer
At Spotter, we offer a competitive salary, ranging from $150,000 to $170,000 per year, as well as medical and vision insurance, 401(k) matching, stock options, and complimentary gym access.
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