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E-Commerce Administrator

2 months ago

New Braunfels, United States Kahlig Auto Group Full time
About the Role

We are seeking a highly organized and tech-savvy E-Commerce Administrator to manage our online presence and e-commerce platforms. This role is crucial in overseeing social media accounts, promoting inventory, community involvement, and ensuring the smooth operation of our online sales.

Key Responsibilities
  1. E-commerce Platform Management: Manage and update the dealership's e-commerce platforms to ensure seamless online sales and customer engagement.
  2. Social Media Monitoring: Monitor customer inquiries via social media and online sales channels to provide timely and effective responses.
  3. Content Creation: Coordinate with the sales and marketing teams to create engaging social media content featuring new and pre-owned vehicles, highlighting their features and benefits.
  4. Data Analysis: Track and report key performance indicators (KPIs), including sales and customer engagement, using Microsoft Excel to inform marketing strategies.
  5. Inventory Management: Ensure accurate inventory representation on all online platforms to prevent discrepancies and maintain customer trust.
  6. Social Media Campaigns: Implement and monitor targeted social media campaigns to promote special offers and events, driving online sales and customer engagement.
  7. Marketing Strategy Optimization: Analyze online sales and social media data to optimize marketing strategies and improve overall online performance.
  8. Digital Promotional Activities: Assist with digital promotional activities, including vehicle launches and seasonal sales events, to drive online sales and customer engagement.
Requirements
  1. Technical Skills: Proficiency in Microsoft Excel for data analysis and reporting, as well as familiarity with major social media platforms and their use in the automotive industry.
  2. Business Acumen: Strong understanding of e-commerce platforms and online sales strategies, with the ability to analyze data and inform marketing decisions.
  3. Communication Skills: Excellent communication and customer service skills, with the ability to work effectively with cross-functional teams.
  4. Adaptability: Ability to work in a fast-paced automotive environment and manage multiple tasks, prioritizing deadlines and delivering results.
Education and Experience
  1. Education: Bachelor's degree in marketing, business, or a related field is preferred, with a strong foundation in digital marketing and e-commerce.
  2. Experience: Previous experience in social media management, e-commerce, or automotive marketing is a plus, with a proven track record of driving online sales and customer engagement.
  3. Skills: Strong proficiency in Microsoft Excel and online dealership tools, with the ability to learn and adapt to new technologies.
Benefits

We offer a comprehensive benefits package, including medical, dental, life and disability insurance, 401(k) matching, paid vacation, sick, and holiday time, as well as a wellness program. We are an Equal Opportunity Employer.