Global Brand Extensions Marketing Leader
24 hours ago
We are seeking a highly skilled Global Brand Extensions Marketing Leader to join our team at New Balance Athletics, Inc. in Boston, USA.
Job DescriptionThe ideal candidate will lead the marketing efforts for our Accessories & Licensing programs with a brand-first mentality, aligning our partners, product and merchandising teams on go-to-market strategy and creative development. This role is based at New Balance headquarters in the Boston area.
Key Responsibilities- Drive a global go-to-market framework for New Balance's Brand Extensions in Accessories & Licensed products that prioritizes thoughtful integration into our Global DTC experience (e-commerce, retail & key account) serves relevant consumer needs, and matches our brand's commitment to craftsmanship.
- For Accessories, lead Go-To-Market planning and be the cross-functional conduit between Marketing, Product & Merchandising teams across DTC and Key Account. Lead the deployment and creative management of our Global Brand Guidelines across product development, asset creation and marketing activations.
- For Licensing, act as the marketing liaison between our partners and New Balance cross-functional teams to support the creative process and marketing activations. Guide key licensed partners to make sure the strategy and products reflect and adhere to our Brand Guidelines, and connect to the missions of our Running, Lifestyle and Sport categories.
- Partner with Sports Marketing & Entertainment Marketing teams to develop a seasonal seeding program with our Global & Regional ambassador portfolio. Through long-range planning, prioritize athlete & ambassador integration into key licensed product category marketing when applicable to the partner or initiative.
- 5 years relevant marketing experience
- Significant knowledge of the global Sport landscape greatly preferred
- Knowledge and interest in sneakers, fashion and music
- Marketing experience including product launch & marketing plan execution, post campaign analysis, use of modern marketing techniques & tools
- Ability to navigate a global organization across many functions with an emphasis on communication and multi-year planning
- Strong relationship and influencing skills
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave.
Compensation PackageSalary: $115,000 per annum, plus additional compensation and benefits package based on performance and qualifications.
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