Global Media Strategist: Amplifying Brand Impact

6 days ago


Étreux, Hauts-de-France, United States 1065 LEGO Trading S.R.O. Full time
Senior Director, Demand Side Activation

A visionary opportunity awaits an experienced media professional to drive the LEGO brand's global presence through innovative strategies and cutting-edge technologies.

This role will challenge you to develop and implement sophisticated biddable and programmatic media plans across diverse platforms, leveraging data and analytics to optimize media spend and amplify brand awareness.

Key Responsibilities:

  • Design and execute global biddable and programmatic media strategies, tailoring approaches to meet the unique needs of different geographies and audiences.
  • Lead a team of media experts, setting global objectives, providing training, and conducting performance reviews, while fostering a culture of innovation and experimentation.
  • Drive the in-housing process for biddable and programmatic media on a global scale, establishing optimal strategies, workflows, and training programs for internal teams across regions.
  • Manage large-scale budgets, optimizing spend across platforms and regions to achieve high ROI and meet key performance indicators.
  • Develop A/B testing frameworks for ad creatives, targeting, and bidding strategies, ensuring relevance and effectiveness in different markets.
  • Collaborate with analytics teams to develop comprehensive reporting frameworks, applying data visualization tools to communicate results and insights to global partners.
  • Stay informed on industry trends and platform updates, ensuring campaigns utilize the latest features and most effective strategies in each market.
  • Engage with cross-functional teams to integrate paid media strategies with broader marketing and business goals in a global context.
  • Select and integrate technology partners, including DSPs and DMPs, to enhance campaign efficiency and effectiveness across regions.
  • Implement sophisticated targeting strategies using first-party data, lookalike audiences, and contextual targeting, ensuring relevance and impact in each market.
  • Analyze campaign performance across different regions, using data to optimize bidding strategies, creative rotations, and audience segmentation for improved global performance.
  • Foster a culture of innovation, encouraging experimentation with new ad formats, programmatic channels, and data-driven approaches in various markets.
  • Serve on the Global Media leadership team, contributing insights and expertise to inform broader digital media and marketing strategies in a global context.

About You:

We're seeking an exceptional candidate with 10+ years of experience in developing and implementing biddable and programmatic media strategies. Your background should include:

  • Demonstrated ability to tailor strategies to different geographical markets.
  • Experience leading a team of media experts, setting objectives, providing training, and conducting performance reviews.
  • Proven track record of managing large-scale media budgets and optimizing spend to achieve high ROI.
  • Familiarity with key performance indicators and financial metrics.
  • Ability to design and implement A/B testing frameworks for ad creatives, targeting, and bidding strategies.
  • Proficiency in data visualization tools and the ability to communicate insights to partners.

Benefits:

As a valued member of our team, you can expect a competitive salary range of $120,000 - $180,000 per year, depending on your level of experience. We also offer a comprehensive benefits package, including health insurance, retirement planning, and opportunities for professional growth and development.


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