Head of Creative Strategy

1 week ago

Warminster, United States Talent Intelligence Network™ (FREELANCE) Full time
Job Overview

We are seeking a **dynamic** and **visionary** Creative Director to spearhead **innovative** marketing initiatives that yield **exceptional** outcomes for our clients. The ideal candidate will possess a **sharp** creative perspective, significant experience in **healthcare advertising**, and a strong strategic mindset within the pharmaceutical, biotech, and medical device industries. You will be responsible for both guiding and implementing **creative and effective** solutions that adhere to the creative brief, strategic goals, and project timelines.

We value collaboration and are looking for a team-oriented individual who can inspire, craft engaging narratives, and drive the creative team to elevate our output and department as we grow.

A robust portfolio demonstrating **integrated marketing campaigns** that showcase your ability to produce **award-winning** projects is essential.

Key Responsibilities
  • Lead and manage the creative team in developing web, print, and digital marketing assets that align with the project brief and strategic objectives.
  • Ensure efficient and budget-conscious management of creative execution using project management tools.
  • Collaborate with account management and brand strategy teams to formulate marketing strategies, assess outcomes, and pinpoint growth opportunities.
  • Design marketing campaigns that effectively convey marketing goals to inspire **creative** strategies.
  • Stay informed on brand performance, market dynamics, and consumer preferences to maintain a competitive edge.
  • Continuously enhance your own creative and leadership capabilities to foster team development.
  • Manage project expenses by forecasting and adhering to budgetary standards.
Daily and Monthly Duties
  • Provide guidance to a cross-functional team of art directors, graphic designers, copywriters, and project managers to ensure strategic messaging and creative output.
  • Assist Strategic and Client Service Leads in crafting creative briefs, offering strategic insights and creative inspiration.
  • Oversee projects from inception to completion.
  • Adhere to brand and editorial standards for each client, demonstrating adaptability in tone and addressing diverse audiences.
  • Enhance copy team productivity and billability through effective workload management.
  • Facilitate brainstorming sessions to foster innovative and actionable creative ideas.
  • Review and approve team outputs to ensure alignment with marketing objectives.
  • Create fresh and engaging print and digital materials that resonate with discerning audiences.
  • Present final concepts and secure approvals for deliverables.
  • Maintain consistency in style guidelines and brand voice across all messaging.
  • Comply with regulatory standards and best practices for submissions.
Qualifications
  • Minimum of 6 years in copywriting with at least 4 years in creative direction within agency or healthcare environments.
  • Experience in executing integrated campaigns across multiple marketing channels, on schedule and within budget.
  • Demonstrated expertise in concept development.
  • Strong leadership abilities in managing creative teams.
  • Capability to align creative vision with business goals.
Preferred Qualifications
  • Bachelor's degree in Advertising, English, Marketing, or a related field.
  • Over 6 years of professional and consumer copywriting experience with a strong portfolio; Knowledge in Healthcare/Pharma is beneficial.
  • Exceptional writing and research skills.
  • Ability to work independently and collaboratively to meet deadlines.
  • Prior experience in both consumer and professional copywriting.
  • Proficiency in time management, prioritization, and organization with meticulous attention to detail.
  • Familiarity with standard software: Microsoft Word, PowerPoint, Excel, and Outlook; Adobe Acrobat.
Physical Requirements

This remote role involves extended periods of sitting, frequent computer use, and participation in virtual meetings, necessitating clear communication skills. Candidates should maintain a quiet, ergonomic workspace with reliable internet access.

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