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Head of Creative Strategy

2 months ago

Warminster, United States Talent Intelligence Network™ (FREELANCE) Full time
Job Overview

We are seeking a **dynamic** and **visionary** Creative Director to spearhead our creative initiatives at Talent Intelligence Network™. This role requires a **strategic thinker** with a proven track record in **healthcare marketing**, particularly within the pharmaceutical, biotech, and medical device industries. Your ability to **lead** and **execute** compelling creative solutions will be essential in meeting our clients' needs and expectations.

The ideal candidate will possess a **strong** creative vision and a collaborative spirit, capable of inspiring a team to produce **high-quality** work that aligns with our strategic objectives. A robust portfolio showcasing your ability to create **integrated campaigns** is essential.

Key Responsibilities

  • Guide and manage the creative team in developing web, print, and digital marketing materials that meet strategic objectives
  • Oversee project timelines and budgets, ensuring efficient execution through project management software
  • Collaborate with account and brand strategy teams to create comprehensive marketing plans and analyze performance
  • Design marketing campaigns that effectively convey our marketing goals and drive **creative** strategies
  • Stay informed on market trends and consumer insights to maintain a competitive edge
  • Continuously improve personal and team creative skills to foster professional growth
  • Manage budgetary considerations by forecasting and adhering to financial standards

Daily and Monthly Duties

  • Lead a cross-functional team of art directors, graphic designers, copywriters, and project managers to ensure cohesive messaging and creative output
  • Assist Strategic and Client Service Leads in crafting creative briefs, providing insights and inspiration
  • Take ownership of projects from inception to completion
  • Ensure adherence to brand and editorial guidelines while demonstrating flexibility in tone for diverse audiences
  • Enhance productivity and efficiency within the copy team through effective workload management
  • Facilitate brainstorming sessions to cultivate innovative and actionable creative ideas
  • Review and approve creative work to ensure alignment with marketing objectives
  • Create engaging print and digital materials that resonate with target audiences
  • Present final concepts and secure necessary approvals for deliverables
  • Maintain consistency in style guidelines and brand voice across all messaging
  • Comply with regulatory standards and best practices for all submissions

Qualifications

  • A minimum of 6 years in copywriting, with at least 4 years in a creative leadership role within agency or healthcare environments
  • Experience in developing integrated campaigns across multiple marketing channels, delivered on time and within budget
  • Demonstrated expertise in concept development and execution
  • Strong leadership abilities in managing creative teams
  • Capability to align creative vision with overarching business goals

Preferred Skills

  • Bachelor's degree in Advertising, English, Marketing, or a related field
  • Over 6 years of professional and consumer copywriting experience with a strong portfolio; familiarity with Healthcare/Pharma is a plus
  • Exceptional writing and research skills
  • Ability to work independently and collaboratively to meet deadlines
  • Prior experience in both consumer and professional copywriting
  • Strong time management, prioritization, and organizational skills with attention to detail
  • Proficiency in standard software such as Microsoft Word, PowerPoint, Excel, and Outlook; Adobe Acrobat knowledge is beneficial

Work Environment

This remote position requires extended periods of sitting, frequent computer usage, and participation in virtual meetings. Candidates should have a reliable internet connection and maintain a quiet, ergonomic workspace.