Digital Marketing Strategist
1 week ago
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at Treasured Memories in Wheeling. As a leader in the digital marketing industry, we're committed to delivering innovative solutions and exceptional service to our customers.
This is an in-office role that requires a strategic mindset and hands-on approach in running campaigns and analyzing performance data to inform and optimize our digital strategies. The ideal candidate will have a strong understanding of PPC and digital ad performance metrics, as well as excellent written and verbal communication skills.
The estimated salary for this position is between $65,000 - $85,000 per year, based on industry standards and market research. We offer a competitive benefits package, including health insurance, retirement plan, and paid time off.
Job Responsibilities:- Manage Digital Profiles: Maintain and optimize Google Business Profiles to ensure accurate representation and high visibility in search results.
- Advertising & Campaign Management: Plan, execute, and optimize advertising campaigns on Meta Ads, Google Ads, Bing PPC, and OTT channels.
- Performance Tracking & Reporting: Monitor campaign performance and prepare regular reports to measure key metrics, providing insights for future optimization.
- Data Analysis & Optimization: Analyze metrics from various platforms to gauge effectiveness and inform strategy adjustments.
- Cross-Channel Coordination: Work with internal teams to align digital strategies with broader company goals.
Requirements:
- Associates degree or greater in Marketing, Digital Marketing, Business, or a related field is preferred but not required if equivalent experience is demonstrated.
- More than 2 years of experience in digital marketing, with hands-on experience in Google Business, Meta Ads, Google Ads, Bing PPC, and OTT media.
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