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Crisis Communications and Reputation Management Lead

2 months ago


Santa Clara, California, United States Palo Alto Networks Full time
About the Role

We are seeking an experienced public relations leader to uphold our stellar reputation worldwide in the cybersecurity market as the evolving cyberthreat landscape and geopolitical climate continue to become more complex.

Key Responsibilities
  • Develop proactive reputation management campaign strategies to elevate brand awareness and reputation as well as diffusing negative news and/or category situations.
  • Work in close partnership with Global Crisis Triage and InfoSec teams, as well as other functions responsible for crisis response plans in the company.
  • Lead crisis response efforts for internal and external audiences including managing and coordinating recommendations and messaging with our crisis communications agency.
  • Actively participate and support the management team to ensure the quality of communications with internal and external stakeholders.
  • Create common templates, toolkits and channels to advance streamlined ways of working.
  • Create and execute integrated rapid response communications plans (Paid, earned, owned social), media statements, FAQs and external facing materials (newsroom posts) across a number of issue areas.
  • Run internal approval process for response materials.
  • Support development of communications materials to keep Palo Alto Networks customers and partners informed of issues.
  • Triage daily inbound inquiries to the Global Media Relations team and work with SMEs across the business to develop response.
  • Collaborate with, and provide guidance to regional PR teams.
  • Ensure consistency with communications standards, policies and processes for media relations across a global, integrated operating company.
  • Educate and ensure a professional mindset of communications leaders and employees throughout the organization.
  • Apply an advanced understanding of crisis communications and reputation management leading practices and external benchmarks to the development and ongoing strategic direction for the Corporate Communications team.
Requirements
  • 8+ years of deep communications experience with media relations, internal communications and crisis communications in a global, matrixed organization.
  • Experience working with counsel to support communications related to corporate litigation.
  • Proven experience counseling senior-level executives and activating communications strategy with c-suite executives.
  • Natural storyteller with excellent speaking, writing and editing skills; can easily simplify messages.
  • Excellent presentation, public speaking and written communication skills.
  • Experience developing effective crisis communications tools.
  • Exceptional organizational and project management skills - ability to manage several projects at once.
  • Strong understanding of the media environment, with a proven track record building media relationships and shaping stories that drive conversations.
  • Experience in media monitoring, analysis and reporting.
  • Excellent written and verbal communication skills - Writing samples of recent press releases, crisis statements and writing test evaluation are required in this application process.
  • A respected manager, with experience building (and inspiring) teams, along with the ability to build senior relationships with executives.
  • Highly organized and self-motivated, with the ability to work under pressure to oversee timely, first-rate execution.
  • A team player and creative thinker, with experience working with international teams.
  • Thrives in fast-paced environments - Able to work independently with minimal direction - Is flexible, collaborative and deadline driven.
  • Is open, honest and direct but tactful and respectful in communications style and approach.