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Head of Creative Strategy

2 months ago

Greenwood Village, Colorado, United States Madison Taylor Marketing Full time

About Madison Taylor Marketing:

Madison Taylor Marketing is a forward-thinking and dynamic marketing agency dedicated to providing strategic marketing solutions that enhance our clients' business growth and brand visibility. Our holistic approach encompasses multi-channel campaigns, market analysis, and innovative digital and traditional marketing methodologies to deliver measurable outcomes. At Madison Taylor Marketing, we emphasize brand consistency, customer journey enhancement, and data-informed strategies to develop impactful marketing initiatives that resonate with target demographics.

Position Objectives

  • Lead and oversee creative strategy for projects of varying scales, utilizing strategy, digital and brand design, engaging content, and technology.
  • Coordinate, guide, and evaluate the creative team's output in the execution of all web, print, and digital marketing strategies and initiatives.
  • Communicate project details clearly and consistently with stakeholders, project teams, and external partners.

Position Responsibilities

  • Collaborate with agency leadership to establish and advance organizational vision, operational strategy, and staffing requirements.
  • Oversee the design and execution of creative deliverables that align with marketing strategies, support client organizational objectives and relevant KPIs, and effectively conduct brand workshops to inspire and inform creative direction.
  • Prioritize tasks and resources across projects based on immediate and long-term needs, establishing production timelines in partnership with designers, copywriters, and project management teams.
  • Craft creative briefs and steer creative direction to fulfill objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Engage with clients and internal marketing and client success teams to develop marketing strategies, assess outcomes, and identify growth opportunities.
  • Facilitate brainstorming sessions with the creative team, fostering strategic and innovative thinking to create actionable and fiscally responsible creative initiatives.
  • Collaborate with business development and sales teams on brand initiatives.
  • Review and approve creative work produced by the team, ensuring deliverables effectively address marketing objectives and challenges.
  • Present or supervise the presentation of final concepts and secure approvals for deliverables.
  • Provide mentorship and constructive feedback to other creative staff to enhance internal capabilities and performance over time.

Team Responsibilities

  • Contribute thoughtful insights in both internal and external discussions to enhance project processes and outcomes.
  • Respect the ideas of others and engage in constructive dialogue to promote collaboration.
  • Maintain a professional demeanor, personal presentation, and approachability in all team interactions.
  • Demonstrate a commitment to delivering exceptional client work and interactions through high ethical standards and transparent communication.
  • Exhibit a willingness to embrace new responsibilities while acknowledging mistakes and learning from them to improve execution.

Qualifications

  • Current portfolio submitted with your application
  • Preferred: 8+ years in a design leadership capacity
  • Preferred: 6+ years of agency leadership experience
  • Proven expertise in Adobe Creative Suite and Figma
  • Demonstrated experience in relevant areas, including digital marketing, email, and web design.

Starting Base Pay

  • $80,000 - $115,000 based on experience