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Ecommerce Director

2 months ago

Atlanta, Georgia, United States Nfinity Athletic Full time
Job Description

Job Summary:

Nfinity Athletic is seeking a highly skilled and experienced E-commerce Director to lead our digital commerce operations and drive the growth of our online sales channels. As a key member of our team, you will be responsible for developing and executing end-to-end e-commerce campaigns, monitoring their performance, and making data-driven decisions to optimize our online presence.

About Us:

Nfinity Athletic is a leading provider of cheerleading shoes and custom apparel for athletes and teams around the world. Our mission is to inspire and empower athletes to reach their full potential through innovative and high-quality products.

Key Responsibilities:

  • Oversee E-commerce Operations: Lead the day-to-day operations of Nfinity's e-commerce platforms, including website, mobile, and marketplace sales channels.
  • Develop Online Sales Strategies: Create and execute online sales and marketing strategies that drive revenue, customer engagement, and higher conversion rates.
  • Manage Digital Advertising: Manage paid digital advertising campaigns across social media, search, and display to efficiently acquire new customers.
  • Optimize Product Listings: Optimize product listings, pricing, and merchandising across all sales channels.
  • Lead SEO and Content Efforts: Lead SEO, content, and linkbuilding efforts to improve organic search visibility.
  • Analyze Data: Leverage analytics and customer insights to continuously refine digital programs and roadmaps.
  • Collaborate with Teams: Collaborate with cross-functional teams, including operations, marketing, and retail, to ensure seamless execution of e-commerce initiatives.
  • Lead a Team: Hire, train, and manage a team of digital marketers, analysts, and operations staff.
  • Report on Performance: Report on key performance metrics and ROI for all digital programs to stakeholders.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
  • Experience: Proven experience in e-commerce management and online marketing, preferably in the retail or consumer goods industry.
  • Skills: Strong understanding of Shopify Plus, online marketplaces (such as Amazon), and digital advertising channels. Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive insights and make data-driven decisions.
  • Leadership: Demonstrated leadership skills, with the ability to motivate and inspire a team to achieve results.
  • Communication: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.

What We Offer:

  • Competitive Salary: Base salary + commission role.
  • Benefits: Medical, dental, and vision coverage. 401k with company matching. Generous PTO.