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Digital Marketing Strategist

2 months ago

Houston, Texas, United States Ulrich Lifestyle Structures, LLC Full time
Job Summary

Ulrich Lifestyle Structures, LLC is seeking a highly skilled Marketing Manager to lead our brand's growth and visibility efforts. As a key member of our team, you will be responsible for developing and implementing innovative marketing strategies that drive business results.

Key Responsibilities
  • Marketing Strategy Development: Create and execute comprehensive marketing plans that align with our business objectives.
  • Team Leadership: Mentor and guide our marketing team to ensure they have the skills and resources needed to succeed.
  • Brand Management: Oversee all customer-facing communications to ensure consistency in our brand messaging and visual identity.
  • Lead Generation: Drive lead generation efforts through targeted campaigns and partnerships.
  • Collaboration: Work closely with external marketing firms and vendors to achieve strategic goals.
  • Content Creation: Supervise the creation of all marketing content, including blogs, videos, social media posts, and web content.
  • Marketing Budget Management: Monitor and optimize marketing budgets to ensure efficient use of resources.
  • Reporting: Provide regular reports on marketing activities, campaign performance, and ROI.
Requirements
  • Education: Graduate degree in Marketing or a related field preferred.
  • Experience: Minimum of 5 years in marketing, branding, or a related field, with a proven track record of success.
  • Skills: Proficient in Adobe Creative Suite, Google Suite, and HubSpot. Strong skills in building and managing websites, particularly on WordPress.
  • Leadership: Excellent written and verbal communication skills, with the ability to inspire and lead a team.
  • Expertise: Demonstrated expertise in graphic design, layout, typography, and user-centered experience design.
  • Organizational Skills: Highly organized, deadline-driven, and capable of managing multiple projects simultaneously.
  • Innovation: Innovative thinker with the ability to develop creative solutions to marketing challenges.
  • Technical Skills: Proficiency in HTML and PPC management, including Adwords, Facebook, and YouTube.
Compensation and Benefits
  • $85,000 - $100,000, depending on experience)
  • Comprehensive medical, vision, and dental coverage
  • Paid Time Off
  • 401(k) Safe Harbor Plan with 4% Company match
  • Life, Long-Term, and Short-Term Disability Insurance
  • Full-time; Exempt