Director of Marketing Technology and Operations
3 days ago
We are seeking a highly skilled Director of Marketing Technology and Operations to lead our digital marketing efforts. The successful candidate will have a proven track record in developing and executing marketing strategies, with a strong understanding of HubSpot and its capabilities.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to drive business growth.
- Configure and optimize the marketing automation platform (HubSpot) to meet business needs.
- Lead content management and testing/troubleshooting of digital assets.
- Guide the marketing team on best practices for partnerships, website creative, and sales rollouts.
- Produce regular performance/ROI reports using HubSpot and Google Analytics.
- Manage CRM strategy across various audiences and build testing frameworks for optimization.
- Monitor industry trends and innovation in marketing automation and analytics.
- Coach and manage Digital Marketing Associate and Digital Marketing Coordinator.
- Bachelor's degree in marketing or relevant area.
- 6+ years of digital marketing experience.
- Advanced understanding of HubSpot (Marketing Hub, Sales Hub).
- Experience in B2C marketing organization preferred with focus on marketing technology and systems.
- Excellent written and verbal communication skills.
- Documented record of using Google Analytics, GTM, to inform marketing strategies, campaigns, and tactics.
- Strong organizational and project management skills with attention to detail.
- Ability to think laterally and creatively and solve problems while juggling multiple tasks.
- Experience testing and troubleshooting digital assets.
- Familiarity with HTML appreciated.
The estimated salary for this role is $120,000 - $150,000 per year, depending on experience. Additional benefits include flexible work-from-home options and opportunities for professional growth and development.
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