Marketing Technology Leader

3 weeks ago


New York, New York, United States Paramount Full time
Responsibilities: As a Marketing Automation & Personalization Director, you will be responsible for driving marketing technology for Paramount+ International users across paid media. You will help automate workflows, oversee on-platform personalization, and develop a well-rounded marketing automation strategy that encompasses both customer retention and acquisition efforts.

You will also work closely with cross-functional teams to identify new opportunities for personalization and automation. Experience with Python and familiarity with multiple platforms (iOS, Android, Amazon, Roku, Apple TV) are required for this role. Additionally, you will support asset automation and ROI tracking, track performance metrics, and maintain the product roadmap for marketing automation.

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