Integrated Campaign Principal, Public Sector

4 weeks ago

Englewood Cliffs, New Jersey, United States OwnBackup Full time
About the Role

We are seeking an experienced Integrated Campaign Principal to join our team in the US public sector. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns to drive engagement, awareness, and lead generation within this market segment.

Key Responsibilities
  • Develop comprehensive integrated marketing campaigns tailored to the unique needs and challenges of the US public sector and in line with company goals and strategic objectives.
  • Conduct in-depth research to understand the target audience, market trends, and competitor strategies.
  • Collaborate with the content team to create compelling messaging and content assets aligned with campaign objectives.
  • Autonomously lead the execution of campaigns across multiple channels, including digital, social media, email, events, and traditional marketing.
  • Work closely with cross-functional teams including product marketing, sales, and creative to ensure campaign alignment and success.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
  • Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization.
  • Build and maintain strong relationships with key stakeholders both internally and externally.
Requirements
  • Holds a Bachelors/Masters degree in a related subject
  • Minimum of 5 years experience in integrated marketing campaign management, with minimum 1-2 years in US public sector. Tech Industry experience is a bonus.
  • Demonstrated experience in a fast-paced, global environment. Able to effectively manage competing priorities; think and act proactively, and creatively solve problems.
  • Proven track record of successfully developing and executing integrated marketing campaigns that drive engagement and generate leads.
  • Strong understanding of the US public sector market, including key trends, challenges, and regulations.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
  • Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
About OwnBackup

OwnBackup is a leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. We empower customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster.

By partnering with some of the world's largest SaaS ecosystems, OwnBackup enables customers around the world to truly own the data that powers their business.

Our company is dedicated to creating an environment where employees thrive, which is why base pay is only one part of the total compensation package that is provided to compensate and recognize employees for their work.

This role may also be eligible for unlimited PTO, generous medical benefits, a 401(k) savings plan with a 4% employer match, discretionary bonuses/incentives, and stock options.

We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.

At OwnBackup, we strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability status.

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