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Digital Marketing Strategist

2 months ago

Albany, New York, United States University At Albany Full time
Job Summary

We are seeking a highly skilled and experienced professional to join our team as a Web and Social Media Manager. This is a promotional opportunity for current UAlbany employees.

Key Responsibilities
  • Develop and implement effective marketing strategies to promote UAlbany's graduate programs and events on our website and social media channels.
  • Plan, execute, and assess web, print, and social media communications, including brochures, emails, and other marketing materials.
  • Produce and schedule engaging content and graphics for social media sites, blog, and webpages.
  • Design and execute paid digital and social media ads and campaigns to elevate the reach and reputation of the Graduate School.
  • Provide support and assistance to academic departments regarding web, marketing, and social media as it pertains to graduate student recruitment goals.
  • Maintain and enhance the Graduate School's online presence and continuously monitor and respond to messages/posts in a professional and timely manner.
  • Utilize SLATE Technolutions CRM application service and event management tool to develop, manage, edit, and improve upon communication and marketing campaigns.
  • Collect data to analyze the effectiveness of marketing and social media campaigns and use data to implement improvements for future campaigns.
Requirements
  • Current Social Media Platforms (e.g. Facebook, Instagram, X, LinkedIn, TikTok, YouTube) and any emerging platforms.
  • ADOBE Creative Cloud, specifically InDesign.
  • Microsoft Office Suite.
  • Sprout Social.
  • Slate CRM.
  • Canva.
Preferred Qualifications
  • Advanced education and training (master's degree or advanced certifications) related to communications, marketing, and/or digital media.
  • Strong understanding of Facebook's business and ads manager platforms, experience in X, LinkedIn, and other social platforms' ads managers.
  • Experience working in higher education marketing or communications.
  • Knowledge of University at Albany Brand.
  • Proficiency with SLATE (technolutions).
Eligibility for Consideration

You must be employed at the University at Albany campus. You must be in a State-funded UUP professional position (MC employees are not eligible). You must have a permanent, term, or probationary appointment (temporary employees are not eligible).

For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) or via email at.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

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