Marketing and Communications Professional
3 weeks ago
Firmo Construction: As a leading construction company, we are committed to delivering exceptional results and building strong relationships with our clients, partners, and community. Our team is passionate about creating innovative solutions that meet the needs of our clients and drive business growth.
">Job Description: The Marketing and Communications Coordinator will be responsible for developing and executing marketing strategies, managing our communications channels, and increasing public awareness and engagement. This role requires a creative thinker with excellent communication skills, who can analyze marketing data, track industry trends, and work with our sales team to inform strategy and generate leads.
">Key Responsibilities:
- Develop and Execute Marketing Strategies: Develop and execute marketing strategies to advance our mission, including analyzing market trends and competitor activity, identifying areas for improvement, and implementing effective solutions.
- Manage Communications Channels: Manage our communications channels, including social media, email marketing, and content creation, to increase public awareness and engagement.
- Analyze Marketing Data: Analyze marketing data to track industry trends and identify areas for improvement.
- Collaborate with Sales Team: Work with our sales team to inform strategy and generate leads.
- Provide Regular Reports: Provide regular analytics reports to executive leadership.
- Coordinate Events: Coordinate and manage company events, trade shows, conferences, and other special events.
- Build Brand Awareness: Build brand awareness through industry engagement, earned and paid channels.
- Maintain Social Media Presence: Maintain and grow our social media presence on platforms such as LinkedIn, Instagram, YouTube, etc.
- Maintain Relationships: Maintain relationships with media contacts, pitch stories, draft press releases, and monitor media coverage.
- Develop Copy: Develop copy for newsletters, blogs, email marketing, case studies, articles, etc.
- Develop Content: Develop content using Adobe, Canva, Photoshop, etc.
- Print Branded Materials: Print branded materials including project signage, swag, booklets, etc.
- Ensure Consistent Messaging: Ensure consistent messaging and branding across all platforms.
- Optimize Website Content: Ensure website content is up-to-date, accurate, engaging, and optimizes SEO.
- Manage Budget: Manage the marketing budget, ensuring all expenditures are aligned with our goals and financial policies.
- Research Opportunities: Contribute to our overall success by researching and recommending new opportunities, approaches, and strategies.
Salary: $55,000 - $65,000 per year.
Benefits: We offer a competitive salary with bonus, health benefits, dental, vision, life insurance, PTO including holidays, sick time, vacation, birthday, floating holiday, wellness day, and opportunities for professional development assistance and tuition reimbursement.
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