Digital Marketing Specialist

4 days ago


Sarasota, Florida, United States Nextiny Marketing Full time
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at Nextiny Marketing.

The ideal candidate will have proven experience in developing and implementing effective search engine optimization and marketing strategies, with a strong understanding of keyword research, link-building strategies, and content optimization.

Key Responsibilities:

  • Develop and execute comprehensive SEO strategies that align with business objectives.
  • Conduct thorough keyword research to identify high-value opportunities for content creation and campaign targeting.
  • Collaborate with the content team to optimize website copy, blog posts, and landing pages for search visibility.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance metrics, generate reports, and identify areas for improvement.
  • Plan, execute and manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve campaign goals.
  • Stay current with the latest trends, algorithm updates, and best practices in SEO and SEM.
  • Work closely with cross-functional teams to implement technical SEO improvements.

Qualifications:

  • Proven experience in SEO and SEM strategies, with a track record of improving search rankings and driving traffic.
  • Proficiency in analytics tools (Google Analytics, SEMrush, Moz, etc.) and ad platforms (Google Ads, Bing Ads, Meta Ads).
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

What We Offer:

  • A competitive salary of $85,000 per year.
  • Opportunities for professional development and growth.
  • A collaborative and supportive work environment.
  • Flexibility and work-life balance.


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