Digital Marketing Specialist

3 weeks ago


Sarasota, Florida, United States Firmo Construction Full time

Company Overview: Firmo Construction is a dynamic and innovative construction company seeking a highly skilled Marketing and Communications Coordinator to join our team. Our company is committed to delivering exceptional results and building strong relationships with our clients, partners, and community.

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About the Role: As a Marketing and Communications Coordinator, you will be responsible for developing and executing marketing strategies, managing our communications channels, and increasing public awareness and engagement. This role requires a creative thinker with excellent communication skills, who can analyze marketing data, track industry trends, and work with our sales team to inform strategy and generate leads.

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Responsibilities:

  • Develop and execute marketing strategies to advance our mission
  • Analyze marketing data and track industry trends
  • Work with sales team to inform strategy and generate leads
  • Provide regular analytics reports to executive leadership
  • Coordinate and manage company events, trade shows, conferences, and other special events
  • Build brand awareness through industry engagement, earned and paid channels
  • Maintain and grow our social media presence on platforms such as LinkedIn, Instagram, YouTube, etc.
  • Maintain relationships with media contacts, pitch stories, draft press releases, and monitor media coverage
  • Develop copy for newsletters, blogs, email marketing, case studies, articles, etc.
  • Develop content using Adobe, Canva, Photoshop, etc.
  • Print branded materials including project signage, swag, booklets, etc.
  • Ensure consistent messaging and branding across all platforms
  • Ensure website content is up-to-date, accurate, engaging, and optimizes SEO
  • Strategize the use of third-party vendors and consultants, ensuring alignment with our goals and budget
  • Manage the marketing budget, ensuring all expenditures are aligned with our goals and financial policies
  • Contribute to our overall success by researching and recommending new opportunities, approaches, and strategies

Qualifications: To be successful in this role, you will need:

  • Bachelor's degree in marketing, communications, or a related field
  • 3-5 years of proven experience in a marketing, PR, or related position
  • 2+ years' experience with B2B marketing
  • Experience in website and marketing analytics tools (e.g., Google Analytics)
  • Tech savvy and adept at learning new tools
  • Proficient in software such as Canva, Photoshop, Adobe, WordPress, etc.
  • Ability to travel as needed, typically throughout the Southeast, and elsewhere for industry events (frequency varies)
  • Flexibility to work occasional evenings/weekends if needed for industry events and/or media opportunities

Salary and Benefits: We offer a competitive salary with bonus, health benefits, dental, vision, life insurance, PTO including holidays, sick time, vacation, birthday, floating holiday, wellness day, and opportunities for professional development assistance and tuition reimbursement.



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