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Senior Vice President of Product Marketing

2 months ago

New York, New York, United States Amagi Full time
Job Overview

Company: Amagi

Amagi is a pioneering media technology firm specializing in cloud-based broadcasting and targeted advertising solutions tailored for both broadcast and streaming television platforms. Our innovative approach empowers content creators to efficiently launch, distribute, and monetize live and linear channels across Free Ad-supported Streaming TV and various video service platforms. With a robust infrastructure, Amagi delivers 24/7 cloud-managed services that enhance simplicity, automation, and transparency in broadcast operations. Currently, we support over 700 content brands, manage more than 800 playout chains, and facilitate over 2100 channel deliveries across 40+ countries.

Position Summary:

The Senior Vice President of Product Marketing will spearhead the commercialization and market introduction of Amagi's Broadcast, Streaming, and Monetization product suite. This role is pivotal in ensuring the successful rollout of new offerings and maintaining competitive positioning for existing products on a global scale. You will engage with various cross-functional teams, including Sales, Business Development, Operations, Product Management, Customer Success, and Marketing, to drive commercial achievements through customer-focused messaging, analytical insights, market intelligence, and innovative problem-solving.

Key Responsibilities:

  • Define target customer segments within the broadcast, streaming, and monetization sectors, articulating unique value propositions for each.
  • Establish comprehensive positioning and lead promotional efforts across Amagi's diverse product offerings.
  • Collaborate with product management and engineering to create and disseminate roadmaps, feature documentation, user guides, and technical resources.
  • Gain in-depth knowledge of Amagi's product landscape, customer applications, competitive offerings, and industry dynamics.
  • Conduct research to identify Amagi's buyer and user personas, understanding their specific challenges and objectives.
  • Formulate and execute go-to-market strategies and campaigns in conjunction with sales and marketing teams, customized for each product line.
  • Develop engaging, audience-specific content and tools (videos, presentations, datasheets, case studies, etc.) that effectively convey the value of Amagi's solutions.
  • Oversee marketing execution across campaigns and social media, ensuring consistent messaging across all product lines.
  • Support pricing strategies based on market demands for each product line.
  • Create training materials to empower sales teams and partners in effectively communicating Amagi's value proposition.
  • Provide sales enablement resources such as TCO or ROI calculators tailored to broadcast, streaming, and monetization solutions.
  • Stay updated on industry trends in broadcast technology, OTT/CTV streaming, and global video advertising.

Product Marketing Framework Responsibilities:

  • Design and implement a standardized product marketing framework applicable across all Amagi's product lines.
  • Create a product launch playbook to ensure a consistent and efficient approach to market introductions.
  • Establish a competitive intelligence framework for ongoing market analysis and trend tracking.
  • Develop a customer segmentation framework for targeted marketing initiatives.
  • Implement a unified messaging framework to ensure consistent communication of Amagi's value proposition.
  • Formulate a content strategy that addresses each stage of the customer journey.
  • Establish a pricing and packaging framework for consistent pricing strategies.
  • Conduct win/loss analysis to refine product marketing strategies.
  • Integrate customer feedback into the product marketing process.
  • Outline a sales enablement framework to support the sales team across all product lines.
  • Define metrics and KPIs for measuring product marketing effectiveness.
  • Develop a partner marketing framework for collaboration with strategic allies.
  • Create a thought leadership framework to position Amagi as an industry expert.
  • Implement a product marketing maturity model for continuous improvement.
  • Conduct market research to inform product development and marketing strategies.
  • Establish a customer advocacy framework for leveraging customer testimonials.
  • Align product marketing efforts with broader company goals.

People Management and Development Responsibilities:

  • Lead and mentor a team of product marketing managers, promoting professional growth and high performance.
  • Develop a strategic hiring plan to build a diverse and skilled product marketing team.
  • Set clear goals and KPIs for team members, aligning with company objectives.
  • Conduct performance reviews and provide constructive feedback.
  • Foster a culture of innovation and collaboration within the team.
  • Identify training opportunities to enhance team skills.
  • Collaborate with HR on retention strategies for key talent.
  • Manage team workload effectively to ensure balanced task distribution.
  • Demonstrate Amagi's values and promote a positive work environment.
  • Facilitate team meetings to encourage strategic thinking and idea sharing.
  • Build strong relationships with other departments for effective collaboration.
  • Implement a mentorship program for junior team members.
  • Stay informed about best practices in leadership and people management.

Qualifications:

  • Proven ability to stay abreast of industry trends and innovations.
  • 15+ years of experience in B2B/SaaS Product Marketing or related fields.
  • Entrepreneurial mindset with the ability to work independently.
  • Exceptional relationship-building and communication skills.
  • Ability to thrive in a dynamic, fast-paced environment with attention to detail.
  • Strong team player with experience collaborating with diverse stakeholders.

Compensation and Benefits:

Amagi offers a competitive compensation package, including:

  • Health, Dental, and Vision insurance.
  • 401(k) Retirement plan with matching contributions.
  • Generous Paid Time Off policy.
  • Paid Parental Leave for caregivers.
  • Flexible Spending Accounts (FSA).
  • Life and Disability Insurance.
  • Employee Assistance Program (EAP).
  • Sabbatical option after five years of service.

Amagi is an equal opportunity employer. We welcome applicants from diverse backgrounds and experiences.