Media Planning Specialist

3 days ago


SaintBrieuc, Bretagne, United States GLM Strategies Full time

{"h1": "Media Planner Role at GLM Strategies", "p": "At GLM Strategies, we are seeking a highly skilled Media Planner to join our team. As a Media Planner, you will be responsible for planning and developing advertising media programs across multiple verticals. Your expertise will be utilized to evaluate editorial content, ratings, and audience composition of various media vehicles to determine the most effective reach for our target audience(s).", "ul": [{"li": "Plan and develop advertising/media programs across multiple verticals"}, {"li": "Evaluate editorial content, ratings, and audience composition of various media vehicles"}, {"li": "Confer with media vendors to determine best placement and ensure optimum use of client budget"}, {"li": "Gather statistics and prepare media plans, flowcharts, and directives to guide buying process"}, {"li": "Study demographic data and consumer profiles to identify desired target audiences and media vehicles"}, {"li": "Help establish media goals, objectives, and strategies for advertising campaigns"}, {"li": "Present media plans to Senior Media Planners and/or clients for approval and adjust as necessary"}, {"li": "Maintain client reporting and assist with vendor invoicing across multiple clients"}, {"li": "Analyze and assist with post-buy results"}], "h2": "Requirements", "ul": [{"li": "Bachelor\u2019s degree required"}, {"li": "0 \u2013 2 years of Media or Media Planning/Buying experience preferred"}, {"li": "Strong mathematical abilities required"}], "p": "If you are a detail-oriented and organized individual with a passion for media planning, we encourage you to apply for this exciting opportunity."}


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