Vice President, Media Planning and Strategy
3 weeks ago
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Job DescriptionThe Vice President, Strategy oversees a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across a variety of media. This involves the creation, execution, and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts.
Key Responsibilities- Innovation and Growth
- Measurably expands utilization of digital, analytics, and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year.
- Continuously surveys pulse of client and client industry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads.
- Talent Capability /Acquisition and Development
- Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement.
- Actively participates in critical assessment of assigned talent at all levels, and ensures developmental plans and feedback in place to support motivation, retention of high-performance team and manage succession; actively manages poor performance issues.
- Global Orientation and Change Management
- Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients.
- Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge.
- Business Acumen and Fiscal Responsibility
- Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI.
- Builds/develops financial acumen of team.
- 10+ years of relevant experience for VP level with progressive levels of responsibility and business acumen in marketing and communications, team management, and P&L management.
- Tune in experience a MUST.
- Must have Online and Offline media experience, including TV, Display, Search, Social, and Mobile.
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