Asset & Wealth Management Executive
6 days ago
Goldman Sachs Asset & Wealth Management is a leading global investment manager, providing investment and advisory services to clients across the globe. Our team is dedicated to helping clients achieve their financial goals, while delivering exceptional investment performance.
Role SummaryThis Vice President will play a key role in the Asset Management Marketing team, leading ETF Marketing and driving the global growth of Goldman Sachs Asset Management's ETF franchise. The successful candidate will partner with client-facing business leaders to develop and execute strategic marketing plans, harnessing the top commercial ETF priorities and defining product positioning, messaging strategy, and product content.
Responsibilities- Marketing Strategy and Implementation: Develop and execute strategic marketing plans to fuel overall business growth objectives, building awareness and affinity for AM's ETF investment capabilities.
- Product Narrative: Partner with business leaders to understand specific commercial objectives and develop unique ETF product positioning, ensuring AM's value proposition and messaging pillars are infused through all product marketing assets globally.
- Launches and Campaigns: Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events, and client conferences, partnering with colleagues across AM Marketing to deliver well-thought-out, impactful, and quantifiable product-specific marketing campaigns.
- Collateral: Oversee the development and creation of ETF product-specific marketing collateral, including emails, presentations, and premier publications, in partnership with AM's Creative Design team.
- Product Calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
- Media: Partner with Media Relations on relevant opportunities that showcase ETF investments.
- Research: Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts.
- Measurement and Reporting: End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact.
- Risk Management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications, including proactive management of operational risk.
- Team Effectiveness: Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged, and able to operate at scale.
- Partnership and Collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales, and investment heads, and key senior stakeholders across the global organization.
The successful candidate will have:
- 15+ years in a similar role within a similar leading financial institution with an outstanding track record of measurable impacts and achievements.
- Prior experience liaising with both product and marketing functions.
- In-depth knowledge of the asset management industry and ETF in particular: clients, products, regulations, competitors.
- Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources, and develop a clear, compelling story.
- Well-developed strategic thinking with commercial awareness and business acumen.
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout the broader divisional marketing team in pursuit of effective outcomes.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing, and presentation skills, as well as the ability to engage with partners at all levels.
- Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
- Bachelor's Degree (BA/BS); MBA and/or CFA preferred.
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