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Digital Content Specialist

2 months ago

Roseville California, United States PRIDE Industries Full time
Job Summary

We are seeking a highly skilled Content Marketing Specialist to join our team at PRIDE Industries. As a key member of our marketing team, you will be responsible for developing and implementing marketing campaigns and materials to drive leads and demand generation, thought leadership, and brand recognition.

Key Responsibilities
  • Assist in creating marketing plans and strategies based on market characteristics, organizational goals, and target markets for assigned business lines and internal departments.
  • Collaborate with internal subject matter experts to develop buyer personas and buyer journeys.
  • Communicate consistent, differentiated value propositions and customer-centric messaging in all deliverables.
  • Create content for marketing campaigns for specific lines of business and internal departments to drive lead and demand generation and build a recognized and differentiated brand.
  • Develop and implement social media strategy to grow followings and engagement.
  • Assist with customer-facing content created within the Marketing and Growth teams.
  • Reinforce differentiated value propositions and customer-centric messaging in all deliverables.
  • Assist with graphic design, video, and photography as needed.
  • Support messaging and outreach for trade shows and community events.
  • Analyze and report performance data for marketing campaigns and deliverables.
Requirements
  • Three or more years of professional experience in marketing, communications, graphic design, advertising, public relations, and social marketing platforms.
  • Experience with Microsoft Office Suite, including Word, PowerPoint, and Excel.
  • Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Ability to communicate effectively both orally and in writing, and to make presentations and respond to inquiries by management, team, vendors, and/or customers.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
  • Photography and videography skills preferred.
  • Human relation skills to build effective relationships with team and internal customers.
  • Advanced computer literacy, including knowledge of word processing, spreadsheet, database, presentation software, desktop publishing, graphic design, and layout.
  • Knowledge of business English, including vocabulary, spelling, and correct grammatical usage and punctuation.
  • Working knowledge of Search Engine Optimization.
  • Mathematical skills to include the ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Ability to establish priorities and solve a wide range of business problems.
  • Demonstrated customer service, common sense, problem-solving, and analytical skills.
  • Flexibility to respond to changing work priorities and handle numerous projects at the same time.
Education Requirements

Bachelor's degree in Business Administration or related field.

Certificates or Licenses Required

The following licenses or certificates may be required depending on local, state, and/or contract requirements.