Healthcare Business Development Specialist

1 month ago


Troy, Alabama, United States Troy Regional Medical Center Full time
Job Title: Physician Liaison

The Physician Liaison is a key role at Troy Regional Medical Center, responsible for implementing effective outreach plans to market clinical services to healthcare providers. The primary goal is to grow and develop referrals to our medical center, focusing on building relationships with regional providers through education and targeted marketing efforts.

Responsibilities:
  1. Develop and implement strategic outreach plans to increase referrals and patient volume.
  2. Establish and maintain relationships with healthcare providers, clinical managers, and nurses to promote our clinical services.
  3. Attend internal meetings to stay informed about strategic initiatives and promote our services to regional providers.
  4. Collaborate with the Chief Executive Officer to discuss marketing activities, identify new business opportunities, and streamline referrals.
  5. Develop and maintain relationships with physicians and key influencers to drive patient volume, enhance loyalty, and increase referrals.
  6. Effectively utilize marketing and communications tools to promote the Troy Regional brand and specific service lines.
  7. Maintain client confidentiality and adhere to state statutes, federal regulations, and policies to protect patient rights.
  8. Participate in public speaking engagements, trade shows, business meetings, and seminars to promote our expertise and facilities.
  9. Communicate opportunities to the Chief Executive Officer to develop strategic objectives that may improve volume.
  10. Identify and troubleshoot barriers to success within the industry and provide competitive insights and market intelligence.
  11. Submit weekly status reports and present information during scheduled meetings.
  12. Maintain awareness of competitive activity within the market and update information as needed.
  13. Execute a monthly plan/budget and submit expense reports accurately and timely.

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