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Sales Representative

1 month ago

Los Angeles, California, United States 49th Parallel Coffee Roasters Full time
About the Role

We are seeking a highly motivated and experienced Sales Representative to join our team at 49th Parallel Coffee Roasters. As a champion and ambassador for our brand, you will be responsible for building relationships and growing volume with Retail and Food Service partners, as well as seeking out and securing new opportunities.

Key Responsibilities
  • Engage with Store Managers/Teams to educate and advocate on our brand
  • Drive brand awareness in top stores through negotiation of secondary merchandising and display opportunities
  • Prospect and close on new Retail stores to increase distribution for the brand
  • Conduct compliance checks to ensure availability and report on stock issues
  • Report regularly on wins, challenges and opportunities
Product Trial Program
  • Conduct In-Store Demos (3-5 per month)
  • Engage with customers to create excitement and connections with our brand
  • Follow guidelines for demo including set up/take down procedures and coffee preparation
  • Educate customers on our brand, coffee preparation and key selling features
  • Maintenance of Demo equipment, transportation, and storage
  • Work with Marketing Coordinator to schedule demos around key sales periods
Food Service Account Management
  • Build strong relationships with our Café and Restaurant partners in the region
  • Conduct monthly visits to offer product support and ensure satisfaction
  • Report regularly on wins, challenges and opportunities
Requirements
  • Minimum two (2) years of Retail/Grocery sales experience
  • Passion for Specialty Coffee and the coffee industry
  • Desire and drive to negotiate and open new business opportunities
  • Excellent customer focus & relationship management skills
  • Strong communication (verbal and written) skills
  • Ability to act as an ambassador of the brand and demonstrate the Company Values
  • Demonstrate sound judgment and problem-solving skills
  • Valid Driver's license and vehicle required
  • Must be based in and able to travel throughout the Greater Los Angeles/Orange County Region; some travel to the Pacific Northwest also required
  • Some moderate lifting will be required
  • Estimated time in the field- 80%, Estimated travel 10%