Chief Marketing Retention Officer
3 weeks ago
We are seeking an experienced Chief Marketing Retention Officer to join our team at Stars Group. As a key member of our leadership team, you will play a critical role in driving revenue growth and user engagement across our portfolio of games.
The successful candidate will have a proven track record in developing and executing customer retention strategies that drive business results. They will be responsible for creating and managing promotions, programs, and campaigns aimed at retaining and engaging users across all our games.
Key Responsibilities:
- Develop and execute customer retention strategies that drive business results.
- Create and manage promotions, programs, and campaigns to retain and engage users.
- Work with internal teams to plan and execute marketing campaigns that drive player engagement and revenue.
- Present daily/weekly/monthly reports of promotional campaigns and corresponding business metrics.
Requirements
To be successful in this role, you will need:
- 7+ years of experience in CRM campaigns, journeys, and analytics, with specific experience managing an app/PN/email/WA/mobile marketing program from end-to-end (gaming/e-commerce experience).
- Knowledge of tools such as WebEngage and Clevertap.
- Experience with user retention and engagement strategies.
- An analytical bent of mind with an ability to collate, analyze, and present data to drive clear insights into the business.
What We Offer
In return for your expertise, we offer:
- A competitive salary of $120,000 - $180,000 per year, depending on experience.
- A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
- Ongoing training and development opportunities to help you grow in your career.
- A dynamic and supportive work environment with a talented team of professionals.
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